1 Jul 2026
Believe’s 20 Years Anniversary Timeline
From Access to Success, explore two decades of digital disruption, global expansion and the future of independent music.

1 Jul 2026
From Access to Success, explore two decades of digital disruption, global expansion and the future of independent music.

20 Jul 2026 | 4 min
By 2017, the global music business wasn’t just recovering, it was flying. Total revenues jumped 8.1% to reach $17.3 billion,…

17 Jul 2026 | 6 min
By 2016, there was no longer any doubt: the global recorded music market was on a definitive, long-term upswing. Global…

16 Jul 2026 | 8 min
By 2015, the music industry was finally smiling again. After a brutal, fifteen-year downward spiral following the turn of the…

15 Jul 2026 | 8 min
The year 2014 marked a pivotal moment for the music business. Streaming was growing at a breathless pace: Spotify surpassed…

13 Jul 2026 | 8 min
The global music narrative underwent a dramatic format shift in 2013. According to data from the IFPI, revenue from digital…

10 Jul 2026 | 7 min
By 2012, a massive behavioral shift was tracking across the internet: music discovery had gone widescreen. While the traditional industry…
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