Our local activities
  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, Believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers -- with technology and services across distribution, publishing administration and a range of promotional services. The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

Believe in Africa

Believe established its base in French-speaking countries in 2018, to provide on-the-ground expertise to the exciting roster of artists and labels we’ve been supporting over the past ten years.

Africa has a rich diversity of musical genres from reggae, hip-hop and rap to classical and gospel with an appeal to English-speaking and francophone listeners the world over.

Believe is helping artists maximise their income potential, build their following via local streaming and service providers, as well as capitalise on international audiences through major stores and platforms.

  • + Strong partnerships in pan-African and global distribution

  • + Strategies to leverage diaspora audiences

  • + Local teams supporting artists in sales, marketing and promotion

Our leadership team
    Viktoria Siniavskaia
    President META, East & Southern Europe, Americas
    Laure Duhard
    Laure Duhard
    Managing Director, Francophone Africa
    Jade Leaf
    Jade Leaf
    Managing Director, Southern & West Africa
    Chioma Onuchukwu
    Chioma Onuchukwu
    Head of TuneCore East & West Africa
    Andile MBETE
    Andile MBETE
    Head of TuneCore Southern Africa
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Christian jatau
    Christian Jatau, Label Manager

    Respect is one of our core values at Believe. We treat all our artists, colleagues and partners with deep respect. Professional relationships are key to our company’s growth. Relationships forged on the right values such as respect for our differences enable us to best serve our artists and labels.

  • Oratlie Mmolawa
    Oratlie Mmolawa, Label Manager

    I get through creating, building and maintaining a trustful relationship with artists and labels as well as all the people I’m interacting with as a Believer thanks to the tools made available to us by the company. It’s with much humility that I’m sharing my knowledge about the African market and the region in general, but more particularly Ivory Coast so that I can help my peers have a better understanding of their music ecosystem.

  • Delphin Karonkano
    Delphin Karonkano, Video Channel Manager

    Transparency is one of the main values of Believe, we report all the revenues through a backstage and the artists and labels have all the details of monetization by store and by territory. We provide tutorials for best practices and we share our experience in a full transparency.

Contact us