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Believe in Africa

Oskido: Khona Remix – Listen Now!

 

Believe in Africa

King Salah : Ngim’tholile – Listen Now!

Oskido

Believe in Africa

Stream Tsa Ma Ndebele by Oskido now!

(Who We Work With)

Artist Roster

Since entering the African market in 2018, Believe has established itself as a digital pioneer, creating context-driven solutions for the continent’s rich music industry.
With seasoned music industry professionals in South Africa, Nigeria, Senegal, and Cameroon, our steady growth is fueled by local expertise, a deep passion for African music, and a global mindset. This allows us to service artists and labels at any level and bring African music to the rest of the world

Flow Jones

Kweku Flick

Kweky Flick

Lydol

Lydol

Oskido

Oskido

Praiz

Praiz

Soraia Ramos

Soraia Ramos

Dandizzy

Dandizzy

Danya Devs

Danya Devs

Smada

Smada

Smur Lee

Smur Lee

Mia Guisse

Mia Guisse

Céline Banza

Céline Banza

(Who We Work With)

Label Roster

  1. Dolphin FC

  2. ELLA Records

  3. Escopia Distribution

  4. Legend Live

  5. Piano City

  6. Sintonia Records

  7. Sky Heaven

  8. Unity Music

(What We Do)

Our Solutions

Label & Artist Solutions

Believe Label & Artist Solutions allow artists and labels to build and reach their audience on digital platforms through content distribution and marketing services powered by experts.

TuneCore

TuneCore empowers artists to grow their careers and maximize earnings while keeping full control of their music. With a powerful suite of tools and resources, TuneCore helps you build a sustainable career

(Local Governance)

Our Leadership Team

  • Viktoria
    Siniavskaia

    President, META, East & Southern Europe, Americas

  • Denis
    Gorshkov

    Regional Managing Director, RUMETA (Russia, Turkey, Middle East, Africa)

  • Dolly Makhoul

    Dolly
    Makhoul

    Regional Director, MENA & Africa

  • Andile Mbete

    Andile
    Mbete

    Head of Believe Label & Artist Solutions and TuneCore Africa

  • Laure Duhard

    Laure
    Duhard

    Head of Label and Artist Solutions Francophone Africa

(Testimonials)

Our Driving Forces

Building trustworthy, fair, and respectful relationships with our DSP’s has been essential in fostering a productive and positive working environment. Working at Believe has helped me developed strong interpersonal and communication skills and they helped me navigate complex situations, ensured transparency, and created an atmosphere of mutual respect.

Kirsty Van Der Merwe

Kirsty Van Der Merwe

Editorial & Marketing Partnership Africa

Respect is one of our core values at Believe. We treat all our artists, colleagues and partners with deep respect. Professional relationships are key to our company’s growth. Relationships forged on the right values such as respect for our differences enable us to best serve our artists and labels.

Christian Jatau

Christian Jatau

Label Manager West Africa

I get through creating, building and maintaining a trustful relationship with artists and labels as well as all the people I’m interacting with as a Believer thanks to the tools made available to us by the company. It’s with much humility that I’m sharing my knowledge about the African market and the region in general so that I can help my peers have a better understanding of their music ecosystem.

Oratile Mmolawa

Label Manager South and East Africa

Transparency is one of the main values of Believe, we report all the revenues through a backstage and the artists and labels have all the details of monetization by store and by territory. We provide tutorials for best practices and we share our experience in a full transparency.

Songezile Mzakwe

Songezile Mzakwe

Video Channel Manager