We are delighted to announce the remarkable success of the recent Believe Amplify event in Greater China, held on November 3rd in Beijing.
The three-hour gathering brought together over 170 industry partners, clients, and key stakeholders, serving as an excellent platform to strengthen engagement and showcase our dedication to the local market.
Amplify events are our way of bringing Believe to life, face-to-face. They’re designed to strengthen our bonds with clients, share our vision openly, and spotlight our progress. These events are also about spreading Believe’s key messages in a clear, inspiring way. Through hands-on workshops and talks, we dive into our marketing solutions, latest innovations, and priorities. On a local scale, Amplify sessions are a chance to connect directly with our artists and their teams — exploring market trends, DSP updates, fresh opportunities, and celebrating success stories from both their region and our global journey.
The agenda featured the following key sessions:
- Strategic vision and business outlook by Charles, our Managing Director
- In-depth exploration of Believe’s DSP partnerships by Rebecca, Managing Director of Operations
- Detailed showcase of Believe’s service advantages and growth trends by Andrew Chen, Director of LAS
- Signing ceremony with Chizhao, appointing them as our “Chinese Independent Music Partner” for global distribution
- Masterclass on Spotify promotion tools by Pitt Tang, Spotify Artist & Label Partnerships Manager
- ‘Mandarin Pop’s Global Expansion on YouTube session’ by James Tao, YouTube Music Content Partnerships Manager (Greater China)
The event was met with an enthusiastic response, with participants particularly commending the high-quality, actionable insights and the premium networking environment it facilitated.
