At Believe, we love helping you discover new artists, but we figured that introducing you to the independent labels from around the world that we work with would be a great idea, too. That’s exactly what our “Label Focus” articles are all about.
This month, we’re putting the spotlight on SuperLoud Music, a German label group specializing in electronic music, particularly house and dance music.
Who could be better to introduce you to SuperLoud Music than Enrico Jurca, the label’s founder and CEO? We had a quick chat about the label’s history and operations, its successes, but also about its innovative approach to promoting artists.
How would you pitch Superloud to someone who doesn’t know you?
Enrico Jurca: Superloud Music is an independent label group 100% dedicated to electronic music. We operate through three distinct imprints – THE NIGHT DRIVE, SO KOOL and LOUD X LUCKY – that cover the full spectrum of EDM. By leveraging our own ecosystem of in-house playlists and social media channels, we provide independent promotion that reaches thousands of daily listeners globally.
With collaborations spanning over 300 international artists and a steady output of more than 180 releases per year, Superloud is constantly evolving.
So, what is the story behind Superloud?
Enrico Jurca: I first founded Superloud to unify and sharpen my activities as an artist and producer. Aside from my own projects under the alias Giorgio Gee, I was providing ghost productions and remixes for various clients.
In 2020, I took the next step by launching THE NIGHT DRIVE – a label dedicated to Deep & Melodic House, supported by a custom-built network of playlists. The label’s immediate success allowed us to quickly expand and begin releasing music from other artists on a weekly basis. Then, to cover the full electronic music spectrum, I later launched SO KOOL for Tech House, followed by LOUD X LUCKY for Uptempo Dance / Techno.
To support this growth, I established a professional business structure by founding Superloud Music GmbH and expanded my team. In 2025, we partnered with Believe to take the label group to the next level and go global.
Who are the artists Superloud Music is involved with?
Enrico Jurca: Beyond my own releases, Superloud has collaborated with hundreds of artists globally. A standout success is the duo Lynnic & ItsArius; their unique, melancholic sound has resonated worldwide, with their debut album Melancholia surpassing 150 million Spotify streams to date.
We are also proud of our ability to build careers from the ground up. The young producer H:dn is a prime example: we launched his project from scratch in 2025, and through strategic promotion, we accelerated its growth to reach over 600,000 monthly listeners on Spotify and millions of streams in a very short time. And our roster always continues to expand with exciting new talent!
What are you most proud of in Superloud’s history?
Enrico Jurca: I am incredibly proud of the artistic freedom we’ve built. Launching my own label group allowed me to step away from compromise and focus entirely on a clear vision.
I take great pride in having established THE NIGHT DRIVE as a premier destination for Deep & Melodic House, carving out a unique niche with a very specific aesthetic: high-quality “music for nightly car rides.”
Seeing the meteoric rise of artists like Lynnic & ItsArius is also deeply rewarding. Witnessing their journey from their early singles to a full album and reaching over 500 million streams across their catalog with us is a testament to our collaborative approach.
I think that ultimately, the best part of this job is being an integral part of an artist’s development and seeing their vision translate into global success.
What are the exciting new projects you’re working on?
Enrico Jurca: Beyond our steady flow of international signings, we are currently gearing up for a major album project scheduled for release in fall 2026.
From a strategic standpoint, we are also in the process of launching our own in-house publishing department. This will allow us to offer even more comprehensive support to our songwriters and producers, further solidifying Superloud as a full-service home for electronic music talent
SuperLoud Music
Artists
Follow Superloud Music on Instagram to discover their latest signings and release highlights. You can also follow THE NIGHT DRIVE, SO KOOLand LOUD X LUCKY directly on Instagram to know more about their latest releases.
Giorgio Gee
Lynnic & ItsArius
H:DN
Emi Navarro
Ali Bakgor
Nofsky
MARE
Danny Suko
Sydni Alexander
Mat Frank
UPHORA
NALYRO
