Canada – EN

Believe Canada

Emilie-Claire Barlow: Acclaimed jazz vocalist celebrated for her refined voice and timeless artistry. Listen

Believe Canada

MindFlip: Old school Hip-Hop project with bold sounds and immersive textures that has over 100M streams. Listen.

Believe Canada

DJ Planet Express: High-energy DJ and producer driving dance floors with infectious electronic grooves. Listen.

(Who We Work With)

Artists Roster

Believe was founded in France and has been active in Canada since 2010 as a promoter and distributor of independent artists and labels across all musical genres, in both English and French.

With local teams based in Montreal and Toronto, Believe brings together A&R, digital marketing, and commercial expertise to work closely with music creators, tailoring services to each stage of development.

Coeur de Pirate

Cœur de pirate

Emilie-Claire Barlow

Emilie-Claire Barlow

Fredz

Fredz

Ginette Reno

Ginette Reno

Helena Deland

Helena Deland

Jesse Cook

Jesse Cook

Dominique Fils-Aimé

Dominique Fils-Aimé

Les Cowboys Fringants

Les Cowboys Fringants

MindFlip

MindFlip

Lou-Adriane Cassidy

Lou-Adriane Cassidy

TRAITRS

TRAITRS

Celtic Tenors

Celtic Tenors

(Who We Work With)

Label Roster

  1. 7ième Ciel Records

  2. Ad Litteram

  3. Atma Classique

  4. Bravo Musique

  5. Empress Music

  6. Fingerprintz Entertainment Group

  7. Forward Music Group

  8. Inner Ocean Records

  9. Joy Ride Records

  10. La Tribu

  11. Melon Miel

  12. No Content

  13. Slammin’ Media

  14. Streameum

  15. Traitrs

(What We Do)

Our solutions

Label & Artists Solutions

Believe Label & Artist Solutions allow artists and labels to build and reach their audience on digital platforms through content distribution and marketing services powered by artist development experts.

TuneCore

TuneCore empowers artists to grow their careers and maximize earnings while keeping full control of their music. With a powerful suite of tools and resources, TuneCore helps you build a sustainable career

(Local Governance)

Our Leadership team

  • Alejandra
    Olea

    Managing Director, Americas

  • Georges Tremblay

    Georges
    Tremblay

    Country Manager, Canada

  • Annie Cantin

    Annie
    Cantin

    Labels & Artists Solutions Label Leader, Canada

  • Jason Bissebar

    Jason
    Bissebar

    Editorial & Marketing Partnerships Senior Leader, Canada

  • Juan David Blanco

    Juan David
    Blanco

    Video Channel Manager

  • John Spencer Mussellan

    J. Spencer
    Mussellam

    Label Manager Leader – Labels & Artists Solutions, Canada

  • Mark Costain

    Mark
    Costain

    Artist Partnership Manager, Canada

  • Perceval Barry

    Perceval
    Barry

    Label Manager

(Testimonials)

Our Driving Forces

Working at Believe has been an incredible experience. Helping artists and labels develop their careers has been very rewarding. I’ve gained a deep understanding of the music industry, from marketing to distribution, and I’ve learned a lot from my talented colleagues. Collaborating with such a passionate team has broadened my skills and enriched my appreciation for music and its creators.

Corina Azpurua

Corina Azpurua

Head of Editorial & Marketing Partnerships Americas & SPPO

I joined Believe in Paris when the team was growing. After an incredible journey supporting different teams in different countries and continents, I was given the opportunity to focus on working with the Americas team. I accepted and met people dedicated to their industry and their colleagues, and I am looking forward to contributing to the success, well-being and future growth in all our markets.

Benjamin Lecina

Benjamin Lecina

Head of People Americas & SPPO

At Believe, we understand that the digital music industry is dynamic and demanding. That’s why we gather technical and market information, analyze and share knowledge with our team, clients and platforms. We maintain close contact with these platforms to receive updates and best practices. We hold weekly meetings to have a global view of the industry and we regularly certify ourselves in our areas of expertise. In short, a believer loves both music and knowledge.

Gabriel Gaspar

Gabriel Rocha Gaspar

Head of Video and Audience Development Americas & SPPO

Working at Believe has been an incredibly rewarding experience. The collaboration, innovation and passion that each team member brings on a daily basis allows us to not only meet, but exceed our goals. I am proud to be part of a company that values and fosters both professional and personal growth.

Laura Malaver

Laura Malaver

Head of Sales Marketing & Communication Americas & SPPO

Transparency is one of the pillars for building trust. That is why we carry it not only in the name of the company, but also in our deep commitment and in the certainty that we work with our partners for mutual benefit. That’s why we prioritize clarity throughout the entire process: from signing the contract, to reporting financial results, to uploading files, to conducting launch planning, to presenting the result of our combined efforts, both in terms of numbers and in-store positioning. And all along the way, we are always available to answer questions and jointly drive our success.

Suellen Santana

Suellen Santana

Head of Labels & Artists Support Americas & SPPO