Believe in Canada

Since 2010 Believe has been a passionate promoter and distributor of independent artists and labels in Canada spanning all musical genres in English and French. Flexibility is important in a dynamic digital marketplace.

From offices in Montreal and Toronto, our team works closely with music creators, adapting services to suit their different stages of development, from domestic releases to international campaign management, thanks to digital expertise and Believe’s relationships with major distribution platforms.

  • + A full portfolio of services for artists and labels

  • + Market-leading technology and strategy

  • + Added focus on francophone music

Our local activities
  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, Believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers -- with technology and services across distribution, publishing administration and a range of promotional services. The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

Latest news
Believe artists and labels honored at ADISQ Galas Gala de l'Adisq
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Our leadership team
    Alejandra Olea 2024
    Alejandra Olea
    Managing Director, Americas
    Erik Sowden cropped
    Erik Sowden
    Head of Label & Artist Solutions, Canada
    Georges Tremblay
    Georges Tremblay
    Business Consultant, Canada
    Jason Bissessar
    Jason Bissessar
    Editorial & Marketing Partnerships Senior Leader, Canada
    Annie Cantin
    Annie Cantin
    Labels & Artists Solutions Label Leader, Canada
    Juan David Blanco
    Juan David Blanco
    Video Channel Manager
    J.-Spencer Mussellam
    J. Spencer Mussellam
    Label Manager Leader - Labels & Artists Solutions, Canada
    Mark C
    Mark Costain
    Artist Partnership Manager, Canada
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Corina Azpurua
    Corina Azpurua, Head of Editorial & Marketing Partnerships Americas & SPPO

    Working at Believe has been an incredible experience. Helping artists and labels develop their careers has been very rewarding. I've gained a deep understanding of the music industry, from marketing to distribution, and I've learned a lot from my talented colleagues. Collaborating with such a passionate team has broadened my skills and enriched my appreciation for music and its creators.

  • Gabriel Gaspar
    Gabriel Rocha Gaspar, Head of Video and Audience Development Americas & SPPO

    At Believe, we understand that the digital music industry is dynamic and demanding. That's why we gather technical and market information, analyze and share knowledge with our team, clients and platforms. We maintain close contact with these platforms to receive updates and best practices. We hold weekly meetings to have a global view of the industry and we regularly certify ourselves in our areas of expertise. In short, a believer loves both music and knowledge.

  • Benjamin Lencina
    Benjamin Lecina, Head of People Americas & SPPO

    I joined Believe in Paris when the team was growing. After an incredible journey supporting different teams in different countries and continents, I was given the opportunity to focus on working with the Americas team. I accepted and met people dedicated to their industry and their colleagues, and I am looking forward to contributing to the success, well-being and future growth in all our markets!

  • Laura Malaver
    Laura Malaver, Head of Sales Marketing & Communication Americas & SPPO

    Working at Believe has been an incredibly rewarding experience. The collaboration, innovation and passion that each team member brings on a daily basis allows us to not only meet, but exceed our goals. I am proud to be part of a company that values and fosters both professional and personal growth.

  • Suellen Santana 2022
    Suellen Santana, Head of Labels & Artists Support Americas & SPPO

    Transparency is one of the pillars for building trust. That is why we carry it not only in the name of the company, but also in our deep commitment and in the certainty that we work with our partners for mutual benefit. That's why we prioritize clarity throughout the entire process: from signing the contract, to reporting financial results, to uploading files, to conducting launch planning, to presenting the result of our combined efforts, both in terms of numbers and in-store positioning. And all along the way, we are always available to answer questions and jointly drive our success. 

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