Our local activities
  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, Believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers -- with technology and services across distribution, publishing administration and a range of promotional services. The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

Believe in Canada

Since 2010 Believe has been a passionate promoter and distributor of independent artists and labels in Canada spanning all musical genres in English and French. Flexibility is important in a dynamic digital marketplace.

From offices in Montreal and Toronto, our team works closely with music creators, adapting services to suit their different stages of development, from domestic releases to international campaign management, thanks to digital expertise and Believe’s relationships with major distribution platforms.

  • + A full portfolio of services for artists and labels

  • + Market-leading technology and strategy

  • + Added focus on francophone music

Our leadership team
    Erik Sowden
    Erik Sowden
    Head of Label & Artist Solutions
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Alizée
    Alizée Laniesse, Label Manager

    You can always find help and support within the vast community that populates Believe: it’s a company that values skills development in a healthy and innovative learning environment.

  • Mark C
    Mark Costain, Artist Partnership Manager

    It is refreshing to work with a company that evolves to embrace the newest technology trends and provides consistent learning modules to help you stay on top of those trends and grow your career.

  • Kwame
    Kwame Boison, Junior Editorial & Marketing Partnerships Manager

    A priority for me was working at a company that was not only diverse in their employee selection but also aware of not only social & political world movements and concerns but locally as well.

  • Annie Cantin
    Annie Cantin, Label Manager

    Working for an organization where our overall activities and financial standing are shared freely, without sugar coating nor hiding, to everyone in the company regardless of their position, was very important for me.

  • J.-Spencer Mussellam
    J.-Spencer Mussellam, Senior Label Manager

    Being part of Believe as the team grows and the technology advances has been great and getting to help such a diverse group of artists and labels grow using this system has been amazing.

  • Lauren Hollins
    Lauren Hollins, Manager, Video & Audience Development

    Believe is constantly looking for ways to improve itself; from the tools it offers clients, to the resources the company develops for employees to do their jobs efficiently...Believe does more than recognize the investment required to retain and grow; it pursues action.

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