Our local activities
  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers -- with technology and services across distribution, publishing administration and a range of promotional services. The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

Believe in Central & Eastern Europe

Since 2010 Believe has been a passionate promoter and distributor of independent artists and labels in Central & Eastern Europe spanning all musical genres. Our team of 20 people, based in different markets and main towns, works closely with music creators, adapting services to suit their different stages of development, from domestic releases to international campaign management, thanks to digital expertise and Believe’s relationships with major distribution platforms.

  • + Market leading technology and strategy

  • + Ability to reach international audiences

  • + Local teams of experts supporting artists in sales, marketing and promotion

Our leadership team
    Viktoria Siniavskaia
    Regional Managing Director
    Liubov Kevkhaian
    Liubov Kevkhaian
    Managing Director
    Piotr Kabaj
    Piotr Kabaj
    Head of Distribution Poland, Czech Republic & Slovakia
    Jehan PAUMERO
    Jehan Paumero
    Head of Distribution Eastern Europe
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Jehan Paumero
    Jehan Paumero, Head of Distribution CEE

    During my journey at Believe I’ve met and accompanied a very large roster of labels and artists from diverse territories and horizons. I must say that what comes up the most from our partners’ feedback is the fairness and equitable treatment we provide. Each artist matters at Believe, and this is reflected by the way all kinds of artists are represented and featured on the stores, and the way we help them developing on digital.

  • Tomas LACINA:
    Tomas Lacina, Artist Relation Manager

    Music, as every art form, is based on originality, individuality and passion. I very much appreciate working for the company, where we treat each of our artists with respect to their specific needs, goals and challenges


  • Marina VASCHETTO
    Marina Vaschetto, Head of Customer Support Russia/Eastern Europe

    For me, being an expert means showing dedication, discipline, focus and never stop learning. At Believe we're constantly trying new techniques, improving on existing concepts, exploring new ideas and adding value. We’re looking to push the boundaries and expand the limits of our field in order to be able to constantly offer our Artists new opportunities to achieve their goals and gain benefits.

  • Patrycja LOBACZEWSKA
    Patrycja Lobaczewska, Label Manager Poland

    For me, Believe is the best choice for every label and artist who wants consciously to build their digital presence and value transparency, as it is one of the Believe's quality that guarantees safety and fair playing. 

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