{"id":177175,"date":"2026-10-26T16:00:00","date_gmt":"2026-10-26T15:00:00","guid":{"rendered":"https:\/\/www.believe.com\/?post_type=communique-de-presse&p=177175"},"modified":"2026-10-26T16:05:02","modified_gmt":"2026-10-26T15:05:02","slug":"believe-nomme-mel-curley-au-poste-de-global-head-of-editorial-marketing-partnerships-pour-renforcer-ses-capacites-mondiales-de-marketing-musical","status":"publish","type":"communique-de-presse","link":"https:\/\/www.believe.com\/fr\/communique-de-presse\/believe-appoints-mel-curley-as-global-head-of-editorial-marketing-partnerships-to-strenghen-its-global-music-marketing-capabilities\/","title":{"rendered":"BELIEVE NOMME MEL CURLEY AU POSTE DE GLOBAL HEAD OF EDITORIAL & MARKETING PARTNERSHIPS POUR RENFORCER SES CAPACIT\u00c9S MONDIALES DE MARKETING MUSICAL"},"content":{"rendered":"\n

PARIS \u2013 26 OCTOBRE 2026 \u2013 Believe, l’un des leaders mondiaux du d\u00e9veloppement d’artistes, annonce aujourd’hui la nomination de Mel Curley en tant que Global Head of Editorial & Marketing Partnerships (EMP). Bas\u00e9e \u00e0 New York, Mel sera rattach\u00e9e \u00e0 Darya Pourshasb, Directrice Marketing de Believe. <\/strong><\/p>\n\n

Cette nomination marque une nouvelle \u00e9tape dans la strat\u00e9gie \u00ab\u00a0From Access to Success\u00a0\u00bb de Believe et son ambition de renforcer un marketing musical diff\u00e9renci\u00e9, en combinant capacit\u00e9s globales, technologie et donn\u00e9es pour renforcer le succ\u00e8s des artistes et des labels.<\/p>\n\n

Alors que la d\u00e9couverte et la consommation de la musique continuent d’\u00e9voluer, les partenariats \u00e9ditoriaux et marketing avec les plateformes num\u00e9riques jouent un r\u00f4le important pour aider les artistes \u00e0 toucher de nouveaux publics et \u00e0 b\u00e2tir des carri\u00e8res durables. Au-del\u00e0 des playlists \u00e9ditoriales traditionnelles, de nouveaux formats promotionnels, des opportunit\u00e9s bas\u00e9es sur les donn\u00e9es et des \u00e9cosyst\u00e8mes de plateformes remod\u00e8lent la mani\u00e8re dont les artistes connectent avec leurs fans. Dans son nouveau r\u00f4le, Mel dirigera la strat\u00e9gie mondiale EMP de Believe, renfor\u00e7ant les relations avec les principales plateformes num\u00e9riques et cr\u00e9ant de nouvelles opportunit\u00e9s \u00e9ditoriales et promotionnelles pour soutenir la croissance et le d\u00e9veloppement international des artistes et des labels \u00e0 travers ses offres Artist Services, Label & Artist Solutions et TuneCore.<\/p>\n\r\n\r\n

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Je suis ravie de rejoindre Believe \u00e0 un moment aussi passionnant pour le Groupe et l’industrie musicale. La mani\u00e8re dont les audiences d\u00e9couvrent et interagissent avec la musique \u00e9volue rapidement, cr\u00e9ant de nouvelles possibilit\u00e9s pour les artistes et les labels sur l’ensemble des plateformes num\u00e9riques. La port\u00e9e mondiale de Believe, son expertise solide en d\u00e9veloppement d’artistes et son engagement envers l’innovation offrent une formidable base sur laquelle b\u00e2tir. Je suis impatiente d’aider \u00e0 renforcer nos partenariats avec les plateformes, d’explorer de nouvelles opportunit\u00e9s promotionnelles et d’apporter un impact significatif et mesurable pour les artistes et les labels du monde entier. \u00bb <\/p>\r\n\t<\/blockquote>\r\n\r\n\t\t\t

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\r\n\t\t\t\t\t\t\t\t\t

Mel Curley<\/p>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t

Global Head of Editorial & Marketing Partnerships, Believe<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\r\n

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Alors que la comp\u00e9tition pour l’attention du public s’intensifie, notre capacit\u00e9 \u00e0 connecter les artistes et les labels avec les fans sur les plateformes num\u00e9riques n’a jamais \u00e9t\u00e9 aussi importante. C’est pourquoi les partenariats \u00e9ditoriaux et marketing sont un pilier cl\u00e9 de notre strat\u00e9gie de marketing musical. Mel apporte une combinaison exceptionnelle d’expertise des plateformes de streaming, d’exp\u00e9rience de l’industrie musicale et de vision strat\u00e9gique. Je suis convaincue que sa perspective unique sur la relation en pleine \u00e9volution entre artistes, labels et services de musique digitale sera essentielle, alors que nous continuons \u00e0 nous appuyer sur l’expertise et la contribution de nos \u00e9quipes EMP \u00e0 travers le monde. Je suis ravie de l’accueillir au sein de Believe et j’ai h\u00e2te de travailler avec elle pour d\u00e9bloquer de nouvelles opportunit\u00e9s pour les artistes et les labels que nous accompagnons. \u00bb <\/p>\r\n\t<\/blockquote>\r\n\r\n\t\t\t

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\r\n\t\t\t\t\t\"\"\t\t\t\t<\/figure>\r\n\t\t\t\r\n\t\t\t
\r\n\t\t\t\t\t\t\t\t\t

Darya Pourshasb<\/p>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t

Chief Marketing Officer, Believe<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\n

Mel rejoint Believe apr\u00e8s avoir travaill\u00e9 chez Amazon Music, o\u00f9 elle occupait le poste de Global Head of Independent Label Relations, supervisant les relations avec plus de 350 distributeurs ind\u00e9pendants, labels et artistes dans le monde entier. Elle y a con\u00e7u de solides campagnes de marketing d’artistes \u00e0 l’\u00e9chelle mondiale, afin de cr\u00e9er des opportunit\u00e9s de vente additionnelle et d\u2019accro\u00eetre l’engagement des fans au travers d\u2019exp\u00e9riences musicales fortes, notamment des livestreams record avec Justice \u00e0 l’Accor Arena de Paris et TWICE sur Amazon Music Live, la premi\u00e8re prestation K-pop de la plateforme, ainsi que Studio126 \u00e0 New York et Los Angeles. Avant Amazon Music, elle a occup\u00e9 des postes \u00e0 responsabilit\u00e9 chez Arista Records, dirigeant l’\u00e9quipe Commerce Marketing, o\u00f9 elle a pilot\u00e9 des partenariats DSP strat\u00e9giques et la croissance des artistes, ainsi que chez Sony Music Entertainment, o\u00f9 elle \u00e9tait Manager, Commercial Business, g\u00e9rant la gestion du compte Spotify pour l’ensemble des labels de Sony Music. <\/p>\n\n

\u00c0 propos de Believe :<\/sup><\/strong><\/p>\n\n

<\/strong>Believe est une entreprise mondiale d\u2019accompagnement des artistes. Nous donnons aux artistes, auteurs-compositeurs, labels et \u00e9diteurs ind\u00e9pendants locaux les moyens de d\u00e9velopper leur activit\u00e9 et d\u2019\u00e9largir leurs audiences \u00e0 chaque \u00e9tape de leur carri\u00e8re, avec expertise, respect, \u00e9quit\u00e9 et transparence. Pr\u00e9sent dans plus de 50 pays avec plus de 2 000 collaborateurs, Believe propose une gamme compl\u00e8te de services dans les domaines de la musique enregistr\u00e9e, de l\u2019\u00e9dition musicale et de la distribution, offrant des solutions sur mesure con\u00e7ues pour favoriser le d\u00e9veloppement de carri\u00e8re \u00e0 long terme des artistes et d\u00e9fendre l\u2019ind\u00e9pendance cr\u00e9ative. Nous accompagnons les talents \u00e9mergents et fa\u00e7onnons l\u2019avenir des sc\u00e8nes musicales locales \u00e0 travers nos propres marques<\/a>. Ce mod\u00e8le unique associe une connaissance approfondie des march\u00e9s locaux sur le terrain \u00e0 une plateforme technologique mondiale de pointe, optimisant la collecte des redevances et la port\u00e9e globale gr\u00e2ce \u00e0 des partenariats privil\u00e9gi\u00e9s avec les principales plateformes de streaming. Believe est une soci\u00e9t\u00e9 par actions simplifi\u00e9e de droit fran\u00e7ais. Pour en savoir plus, rendez-vous sur www.believe.com<\/a>. <\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

PARIS \u2013 26 OCTOBRE 2026 \u2013 Believe, l’un des leaders mondiaux du d\u00e9veloppement d’artistes, annonce aujourd’hui la nomination de Mel Curley en tant que Global Head of Editorial & Marketing Partnerships (EMP). Bas\u00e9e \u00e0 New York, Mel sera rattach\u00e9e \u00e0 Darya Pourshasb, Directrice Marketing de Believe. Cette nomination marque une nouvelle \u00e9tape dans la strat\u00e9gie […]<\/p>\n","protected":false},"featured_media":177200,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[136],"tags":[257],"class_list":["post-177175","communique-de-presse","type-communique-de-presse","status-publish","has-post-thumbnail","hentry","category-actualites-annonces","tag-corporate"],"acf":[],"yoast_head":"\nBELIEVE NOMME MEL CURLEY AU POSTE DE GLOBAL HEAD OF EDITORIAL & MARKETING PARTNERSHIPS POUR RENFORCER SES CAPACIT\u00c9S MONDIALES DE MARKETING MUSICAL - Believe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.believe.com\/fr\/communique-de-presse\/believe-appoints-mel-curley-as-global-head-of-editorial-marketing-partnerships-to-strenghen-its-global-music-marketing-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BELIEVE NOMME MEL CURLEY AU POSTE DE GLOBAL HEAD OF EDITORIAL & MARKETING PARTNERSHIPS POUR RENFORCER SES CAPACIT\u00c9S MONDIALES DE MARKETING MUSICAL - Believe\" \/>\n<meta property=\"og:description\" content=\"PARIS \u2013 26 OCTOBRE 2026 \u2013 Believe, l’un des leaders mondiaux du d\u00e9veloppement d’artistes, annonce aujourd’hui la nomination de Mel Curley en tant que Global Head of Editorial & Marketing Partnerships (EMP). 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