{"id":1427,"date":"2026-01-15T17:02:37","date_gmt":"2026-01-15T16:02:37","guid":{"rendered":"https:\/\/www.staging.believe.com\/success-story\/charly-gynn\/"},"modified":"2026-05-25T15:42:20","modified_gmt":"2026-05-25T13:42:20","slug":"charly-gynn","status":"publish","type":"success-story","link":"https:\/\/www.believe.com\/fr\/success-story\/charly-gynn\/","title":{"rendered":"Comment \u00ab Funa \u00bb est devenu le titre le plus \u00e9cout\u00e9 de Charly Gynn avec plus d’un million d’\u00e9coutes sur Spotify !"},"content":{"rendered":"\r\n
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\r\n\t\t\t\t\"\"\t\t\t<\/figure>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Charly Gynn<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t

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Qui est Charly Gynn ?<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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Figure phare du reggaeton mexicain, Charly Gynn<\/strong> est une artiste et autrice-compositrice mexicaine, elle est aussi cofondatrice de Tempvs Music, un label distribu\u00e9 par Believe depuis juin 2021.<\/p>\n

Sorti le 26 juillet 2024, son premier album La Matatana<\/em> r\u00e9unit des artistes locaux et internationaux de renom, comme El Bogueto, Kaydy Cain et Big Metra, ainsi que des producteurs de la sc\u00e8ne reggaeton locale, tels que Tensec, Tzunami et Jace Kimura.<\/p>\n

Pour amplifier le lancement de l’album, l’\u00e9quipe Label & Artists Solutions de Believe Mexico a propos\u00e9 \u00e0 Charly Gynn une campagne de d\u00e9veloppement d’audience sur mesure qui a propuls\u00e9 son single \u00ab Funa \u00bb en t\u00eate des classements avec plus de 2 millions de streams.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n\r\n

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LA CAMPAGNE<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tSee More on Instagram<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t
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CONTEXTE<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Avec la popularit\u00e9 croissante du \u00ab Reggaet\u00f3n Mexa \u00bb ces derni\u00e8res ann\u00e9es et la popularit\u00e9 croissante de Charly Gynn, le moment \u00e9tait propice pour marque les esprits.<\/p>\n

La campagne a officiellement d\u00e9marr\u00e9 le 1er mars 2024 avec la sortie du single \u00ab Caldo \u00bb. Mais avant cela, l’\u00e9quipe LAS de Believe Mexico a pr\u00e9par\u00e9 le terrain en familiarisant les plateformes de streaming avec Charly Gynn et en renfor\u00e7ant leurs relations mutuelles.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t

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STRAT\u00e9GIE<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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La participation de l’artiste \u00e0 la campagne a \u00e9t\u00e9 aussi cruciale que le travail \u00e9ditorial fait en amont.<\/p>\n

Profitant du buzz du Reggaet\u00f3n Mexa, l’\u00e9quipe de Believe Mexico a tr\u00e8s t\u00f4t pr\u00e9sent\u00e9 le projet de Charly Gynn \u00e0 des plateformes comme Spotify, Deezer et Claro Musica, obtenant ainsi de nombreuses activations \u00e9ditoriales : \u00ab Funa \u00bb est apparu dans 21 playlists diff\u00e9rentes et sur 6 couvertures de playlists sur toutes les plateformes.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t

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R\u00e9sultats<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Renforcer les relations entre Charly Gynn et les DSP a \u00e9t\u00e9 le bon choix. Elle a ainsi \u00e9t\u00e9 nomm\u00e9e ambassadrice EQUAL de Spotify et int\u00e9gr\u00e9e au programme \u00ab Altavoz \u00bb de Trebel Music.<\/p>\n

Depuis sa sortie, La Matatana<\/em> a d\u00e9pass\u00e9 les 2 millions d’\u00e9coutes sur Spotify, le single phare \u00ab Funa \u00bb d\u00e9passant \u00e0 lui seul le million d’\u00e9coutes sur Spotify, o\u00f9 Charly a \u00e9galement enregistr\u00e9 une augmentation de +115,1 % du nombre de ses followers en 6 mois.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t

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Chiffres Cl\u00e9s<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t
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\r\n\t\t\t\t\t\t\t\t\t\t\t+2M<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tStreams en 5 semaines<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t#34<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tMeilleure place au Top 50 Mexico<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t+115%<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tAbonn\u00e9s Spotify en 6 mois <\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t+422%<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tAuditeurs Spotify mensuels en 7 mois<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n<\/section>\n\n\r\n\r\n

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Le timing, le travail d’\u00e9quipe et l’implication de l’artiste ont \u00e9t\u00e9 essentiels au succ\u00e8s de La Matatana. Nous avons identifi\u00e9 tr\u00e8s t\u00f4t le succ\u00e8s de la sc\u00e8ne reggaeton locale et avons rapidement soutenu le projet de Charly Gynn,en planifiant bien \u00e0 l’avance avec les plateformes de streaming. <\/p>\r\n\t\t<\/blockquote>\r\n\r\n\t\t\t\t\t

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Karina Villanueva<\/p>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t

Accout Manager, Believe Americas<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\n\n\r\n\t

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(Contact)<\/p>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t

Contacter Believe<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tNous joindre<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\n\n\r\n\t
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(\u00e9tudes de cas)<\/p>\r\n\t\t\t\t\t

Autres Success Stories<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\tVoir tout<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t
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Inde<\/p>\t\t\t<\/span>\r\n\t\t\t

13 Mai 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment Sanju Rathod est-il devenu la r\u00e9v\u00e9lation de la sc\u00e8ne musicale marathi ?<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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C\u00e9l\u00e9br\u00e9 pour ses chansons m\u00ealant musique traditionnelle marathi et pop internationale, le chanteur et auteur-compositeur indien Sanju Rathod est l’une des nouvelles stars de la musique marathi.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Br\u00e9sil<\/p>\t\t\t<\/span>\r\n\t\t\t

16 Mar 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment G.A est devenu l’un des 200 artistes urbains les plus \u00e9cout\u00e9s du Br\u00e9sil<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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G.A est un rappeur br\u00e9silien connu pour ses morceaux m\u00ealant rap, trap et R&B. D\u00e9couvrez comment il s’est hiss\u00e9 parmi les 200 artistes les plus \u00e9cout\u00e9s au Br\u00e9sil.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Tha\u00eflande<\/p>\t\t\t<\/span>\r\n\t\t\t

15 Jan 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment une campagne vid\u00e9o percutante a remis Fellow Fellow en t\u00eate de la sc\u00e8ne pop tha\u00eflandaise<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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Fellow Fellow est un duo pop bas\u00e9 \u00e0 Bangkok. D\u00e9couvrez comment ils ont su reconqu\u00e9rir leur public et se hisser en t\u00eate des classements tha\u00eflandais.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t
<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment le single \u00ab Funa \u00bb de l’artiste reggaeton mexicain Charly Gynn s’est hiss\u00e9 en t\u00eate des classements musicaux et de streaming.<\/p>\n","protected":false},"featured_media":1428,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"country_success_stories":[650],"class_list":["post-1427","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","country_success_stories-mexique"],"acf":[],"yoast_head":"\nComment Charly Gynn a atteint 1 million de streams Spotify - Believe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l'album "La Matatana" de l'artiste mexicaine Charly Gynn a d\u00e9pass\u00e9 le million de stream gr\u00e2ce \u00e0 une campagne Believe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.believe.com\/fr\/success-story\/charly-gynn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Charly Gynn a atteint 1 million de streams Spotify - 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