{"id":40385,"date":"2026-03-16T15:52:22","date_gmt":"2026-03-16T14:52:22","guid":{"rendered":"https:\/\/www.believe.com\/?post_type=success-story&p=40385"},"modified":"2026-05-25T15:43:23","modified_gmt":"2026-05-25T13:43:23","slug":"g-a","status":"publish","type":"success-story","link":"https:\/\/www.believe.com\/fr\/success-story\/g-a\/","title":{"rendered":"Comment G.A est devenu l’un des 200 artistes urbains les plus \u00e9cout\u00e9s du Br\u00e9sil"},"content":{"rendered":"\r\n
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\r\n\t\t\t\t\"G.A\"\t\t\t<\/figure>\r\n\r\n\t\t\t\t\t\t\t\t
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G.A<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t

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Qui est G.A ?<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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G.A est un chanteur et rappeur originaire d’Itapevi, ville \u00e0 l’est de S\u00e3o Paulo. Avant la sortie de son premier single en 2020, il s’\u00e9tait d\u00e9j\u00e0 forg\u00e9 une solide r\u00e9putation en tant que rappeur freestyle, remportant des battles populaires telles que la c\u00e9l\u00e8bre Batalha da Aldeia.<\/p>\n

G.A s’est ensuite fait conna\u00eetre en tant qu’artiste pour ses chansons m\u00ealant rap, trap et R&B d’une mani\u00e8re tr\u00e8s distinctive. Il a rejoint Believe en mars 2024, avant la sortie de son premier EP, Sua Vez de Escutar<\/em>.<\/p>\n

Pour faire \u00e9merger G.A sur la sc\u00e8ne musicale urbaine br\u00e9silienne, l’\u00e9quipe de Believe Brazil a mis en avant sa personnalit\u00e9 charismatique et lanc\u00e9 une campagne de d\u00e9veloppement artistique qui l’a propuls\u00e9 dans le top 200 des artistes les plus \u00e9cout\u00e9s du pays.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n\r\n

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La Campagne<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tEn voir + sur Instagram<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t
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Contexte<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Avec pr\u00e8s de 20 singles sortis depuis 2020, G.A \u00e9tait pr\u00eat pour son premier EP. Intitul\u00e9\u00a0<\/span><\/span>Sua\u00a0<\/span>Vez<\/span>\u00a0de\u00a0<\/span>Escutar<\/span><\/span>\u00a0et comprenant 8 titres en\u00a0<\/span>featuring<\/span>\u00a0avec des artistes urbains locaux populaires, l’EP a une ambiance tr\u00e8s romantique, que ce soit dans le style, les paroles ou m\u00eame la pochette.\u00a0<\/span><\/span>
\n<\/span>
<\/span>Compte tenu du th\u00e8me de l’EP, Believe Brazil a d\u00e9cid\u00e9 de jouer sur l’image de \u00ab lover boy \u00bb de G.A. pour le d\u00e9marquer sur la sc\u00e8ne urbaine locale, puis d’\u00e9tendre cette strat\u00e9gie \u00e0 la sortie du single \u00ab\u00a0<\/span>Calabasas<\/span>\u00a0\u00bb.<\/span><\/span>\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t

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Strat\u00e9gie<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Un plan m\u00e9dia a \u00e9t\u00e9 d\u00e9ploy\u00e9 sur\u00a0TikTok, o\u00f9 G.A a chant\u00e9 pour ses fans. Les vid\u00e9os populaires ont \u00e9t\u00e9 promues afin d’accro\u00eetre leur viralit\u00e9 et le contenu cr\u00e9\u00e9 par les utilisateurs. Des partenariats ont \u00e9t\u00e9 \u00e9tablis avec des m\u00e9dias rap locaux, comme la page Instagram Rap\u00a0Falando, sur laquelle G.A\u00a0donnait\u00a0des conseils sentimentaux\u00a0aux\u00a0abonn\u00e9s.<\/span>\u00a0<\/span><\/p>\n

Parall\u00e8lement,\u00a0une\u00a0campagne\u00a0marketing a\u00a0\u00e9t\u00e9\u00a0lanc\u00e9e\u00a0sur\u00a0Spotify :\u00a0G.A a fait la couverture de 11 playlists et son catalogue a\u00a0\u00e9t\u00e9\u00a0promu\u00a0via Spotify Discovery.<\/span>\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t

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R\u00e9sultats<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Positionner\u00a0G.A\u00a0comme\u00a0le \u00ab lover boy \u00bb romantique de la\u00a0sc\u00e8ne\u00a0urbaine\u00a0lui\u00a0a\u00a0permis\u00a0de se\u00a0d\u00e9marquer\u00a0et a\u00a0permis\u00a0\u00e0 Sua Vez de\u00a0Escutar\u00a0d’atteindre\u00a0le\u00a0classement\u00a0des albums les plus\u00a0\u00e9cout\u00e9s\u00a0au\u00a0Br\u00e9sil\u00a0sur Spotify\u00a0en\u00a07\u00a0jours\u00a0et\u00a0d’atteindre\u00a020\u00a0millions\u00a0de streams\u00a0en\u00a0un\u00a0mois. En trois\u00a0mois, G.A\u00a0figurait\u00a0parmi\u00a0les 200 artistes les plus\u00a0\u00e9cout\u00e9s\u00a0au\u00a0Br\u00e9sil.<\/p>\n

L’audience\u00a0du jeune artiste a\u00a0\u00e9galement\u00a0explos\u00e9. En sept\u00a0mois, il a\u00a0gagn\u00e9\u00a048 700 nouveaux\u00a0abonn\u00e9s\u00a0et 1,7 million\u00a0d’auditeurs\u00a0mensuels\u00a0rien\u00a0que\u00a0sur Spotify.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t

<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n\r\n
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CHIFFRES CL\u00e9S<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t
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\r\n\t\t\t\t\t\t\t\t\t\t\t+20.1M <\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tviews on YouTube<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t+100K <\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tCr\u00e9ations CGU durant la campagne <\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t+1M<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tStreams pour \u00ab\u00a0Calabasas\u00a0\u00bb en 7 jours<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t+97%<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tstreams uniquement sur Spotify<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n<\/section>\n\n\r\n\r\n

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La forte identit\u00e9 de G.A, combin\u00e9e \u00e0 une vision artistique et \u00e0 un timing de lancement judicieux, a \u00e9t\u00e9 essentielle pour obtenir ces r\u00e9sultats. Notre \u00e9quipe a d\u00e9cod\u00e9 cette identit\u00e9 pour en faire une strat\u00e9gie pr\u00e9cise et concr\u00e8te qui a v\u00e9ritablement touch\u00e9 le public cible et conduit au succ\u00e8s.<\/p>\r\n\t\t<\/blockquote>\r\n\r\n\t\t\t\t\t

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Julia Tostes Coimbra<\/p>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t

Marketing Project Senior Leader, Believe Brazil<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\n\n\r\n\t

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(Contact)<\/p>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t

Contacter Believe<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tNous Joindre<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\n\n\r\n\t
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(\u00e9tudes de cas)<\/p>\r\n\t\t\t\t\t

Autres Success Stories<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t
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Inde<\/p>\t\t\t<\/span>\r\n\t\t\t

13 Mai 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment Sanju Rathod est-il devenu la r\u00e9v\u00e9lation de la sc\u00e8ne musicale marathi ?<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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C\u00e9l\u00e9br\u00e9 pour ses chansons m\u00ealant musique traditionnelle marathi et pop internationale, le chanteur et auteur-compositeur indien Sanju Rathod est l’une des nouvelles stars de la musique marathi.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Tha\u00eflande<\/p>\t\t\t<\/span>\r\n\t\t\t

15 Jan 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment une campagne vid\u00e9o percutante a remis Fellow Fellow en t\u00eate de la sc\u00e8ne pop tha\u00eflandaise<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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Fellow Fellow est un duo pop bas\u00e9 \u00e0 Bangkok. D\u00e9couvrez comment ils ont su reconqu\u00e9rir leur public et se hisser en t\u00eate des classements tha\u00eflandais.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Mexique<\/p>\t\t\t<\/span>\r\n\t\t\t

15 Jan 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment \u00ab Funa \u00bb est devenu le titre le plus \u00e9cout\u00e9 de Charly Gynn avec plus d’un million d’\u00e9coutes sur Spotify !<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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D\u00e9couvrez comment le single \u00ab Funa \u00bb de l’artiste reggaeton mexicain Charly Gynn s’est hiss\u00e9 en t\u00eate des classements musicaux et de streaming.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t
<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n","protected":false},"excerpt":{"rendered":"

G.A est un rappeur br\u00e9silien connu pour ses morceaux m\u00ealant rap, trap et R&B.
\nD\u00e9couvrez comment il s’est hiss\u00e9 parmi les 200 artistes les plus \u00e9cout\u00e9s au Br\u00e9sil.<\/p>\n","protected":false},"featured_media":40144,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"country_success_stories":[651],"class_list":["post-40385","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","country_success_stories-bresil"],"acf":[],"yoast_head":"\nComment le rappeur br\u00e9silien G.A a explos\u00e9 ses records de stream - Believe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l'EP "Sua Vez de Escutar" du rappeur br\u00e9silien G.A a atteint 20 millions d'\u00e9coutes en un mois gr\u00e2ce \u00e0 une campagne Believe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.believe.com\/fr\/success-story\/g-a\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment le rappeur br\u00e9silien G.A a explos\u00e9 ses records de stream - 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