{"id":42539,"date":"2026-01-15T17:15:27","date_gmt":"2026-01-15T16:15:27","guid":{"rendered":"https:\/\/www.believe.com\/?post_type=success-story&p=42539"},"modified":"2026-05-25T15:42:54","modified_gmt":"2026-05-25T13:42:54","slug":"fellow-fellow","status":"publish","type":"success-story","link":"https:\/\/www.believe.com\/fr\/success-story\/fellow-fellow\/","title":{"rendered":"Comment une campagne vid\u00e9o percutante a remis Fellow Fellow en t\u00eate de la sc\u00e8ne pop tha\u00eflandaise"},"content":{"rendered":"\r\n
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Fellow Fellow<\/p>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t

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Qui sont Fellow Fellow?<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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Actif sur la sc\u00e8ne musicale tha\u00eflandaise depuis 2013, Fellow Fellow<\/strong> est un duo indie pop originaire de Bangkok. Bien que le groupe ait sign\u00e9 plusieurs morceaux \u00e0 succ\u00e8s au fil du temps, il restait relativement peu identifi\u00e9 par le grand public.<\/p>\n

Tout a chang\u00e9 en 2023 lorsque Fellow Fellow a sign\u00e9 avec Kicks<\/strong>, un label distribu\u00e9 par Believe. Afin de ramener Fellow Fellow sous les feux de la rampe et d’assurer le succ\u00e8s de leurs deux nouveaux morceaux, Kicks et l’\u00e9quipe de Believe Thailand ont d\u00e9cid\u00e9 de commencer par renouer avec les fans du groupe, puis d’\u00e9largir cette base.<\/p>\n

Le c\u0153ur de la campagne ? Les r\u00e9seaux sociaux et le compte YouTube du groupe, qui \u00e9tait inactif depuis plus de trois ans. Le r\u00e9sultat ? Des centaines de nouveaux fans et des millions de vues et de streams accumul\u00e9s pour les deux nouveaux singles de Fellow Fellow.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n\r\n

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La Campagne<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tEn voir + sur Instagram<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t
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CONTEXTE<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Avant la sortie des singles \u00ab Halley’s Comet \u00bb et \u00ab Was I Your Good Memory \u00bb, le principal d\u00e9fi consistait \u00e0 reconqu\u00e9rir l’audience num\u00e9rique de Fellow Fellow.<\/p>\n

Bien que le duo ait continu\u00e9 \u00e0 sortir r\u00e9guli\u00e8rement de nouveaux morceaux, leur audience n\u2019augmentait pas sur les r\u00e9seaux sociaux, qu’ils utilisaient peu pour communiquer. Ils n’avaient pas non plus de compte TikTok (pourtant tr\u00e8s populaire en Tha\u00eflande) et ne publiaient plus sur leur propre compte YouTube. Il \u00e9tait temps de montrer au monde entier qu’ils \u00e9taient de retour !<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t

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\r\n\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t
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Strat\u00e9gie<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Pour r\u00e9engager la communaut\u00e9 de Fellow Fellow, une intense campagne vid\u00e9o a \u00e9t\u00e9 lanc\u00e9e pour redynamiser leurs comptes YouTube, Instagram et Facebook via des sessions live de leurs pr\u00e9c\u00e9dents succ\u00e8s sur YouTube, des chats en direct avec les fans sur les r\u00e9seaux sociaux et des vid\u00e9os courtes publi\u00e9es r\u00e9guli\u00e8rement jusqu’au jour de la sortie, o\u00f9 un autre \u00e9v\u00e9nement sp\u00e9cial en direct a \u00e9t\u00e9 organis\u00e9.<\/p>\n

Cette strat\u00e9gie s’est ensuite poursuivie avec d’autres sessions live sur YouTube et un d\u00e9fi de duos sur leur nouveau compte TikTok.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t

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R\u00e9SULTATS<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Appuy\u00e9es par du marketing \u00e9ditorial sur les services de streaming, les singles ont d\u00e9pass\u00e9 les 23 millions d\u2019\u00e9coutes et 70 millions de vues en 3 mois, \u00ab Hailey’s Comet \u00bb atteignant la 1\u00e8re place du classement quotidien sur Spotify Tha\u00eflande et du classement des 100 titres les plus \u00e9cout\u00e9s sur Apple Tha\u00eflande.<\/p>\n

Un succ\u00e8s qui fait \u00e9cho \u00e0 la croissance fulgurante de l’audience de Fellow Fellow : +68 600 % d’abonn\u00e9s TikTok, +26 259 % d’abonn\u00e9s YouTube et +757 % d’abonn\u00e9s Instagram. Non seulement l’audience a \u00e9t\u00e9 regagn\u00e9e, mais elle a explos\u00e9<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t

<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n\r\n
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Chiffres cl\u00e9s<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t
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\r\n\t\t\t\t\t\t\t\t\t\t\t+26,259%<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tAbonn\u00e9s YouTube<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t51.9M <\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tNombre total de streams audio<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t113M<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tNombre total de streams vid\u00e9s<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t+68,600% <\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\tAbonn\u00e9s TikTok<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n<\/section>\n\n\r\n\r\n

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Nous transformons l’engouement initial des fans en une croissance durable de l’audience qui propulse les artistes au sommet.D\u00e9veloppement structur\u00e9 et multiplateforme de la fanbase, et promotion constante et \u00e0 long terme : la m\u00e9thode \u00e9prouv\u00e9e pour faire d’un artiste \u00e9mergent une t\u00eate d’affiche.<\/p>\r\n\t\t<\/blockquote>\r\n\r\n\t\t\t\t\t

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Jensakda Jarana<\/p>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t

Marketing Project Senior Leader, Believe Thailand<\/p>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\n\n\r\n\t

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(Contact)<\/p>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t

Contacter Believe<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\tNous Joindre<\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\n\n\r\n\t
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(\u00e9tudes de cas)<\/p>\r\n\t\t\t\t\t

Autres Success Stories<\/h2>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\tVoir tout<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t
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Inde<\/p>\t\t\t<\/span>\r\n\t\t\t

13 Mai 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment Sanju Rathod est-il devenu la r\u00e9v\u00e9lation de la sc\u00e8ne musicale marathi ?<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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C\u00e9l\u00e9br\u00e9 pour ses chansons m\u00ealant musique traditionnelle marathi et pop internationale, le chanteur et auteur-compositeur indien Sanju Rathod est l’une des nouvelles stars de la musique marathi.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Br\u00e9sil<\/p>\t\t\t<\/span>\r\n\t\t\t

16 Mar 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment G.A est devenu l’un des 200 artistes urbains les plus \u00e9cout\u00e9s du Br\u00e9sil<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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G.A est un rappeur br\u00e9silien connu pour ses morceaux m\u00ealant rap, trap et R&B. D\u00e9couvrez comment il s’est hiss\u00e9 parmi les 200 artistes les plus \u00e9cout\u00e9s au Br\u00e9sil.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Mexique<\/p>\t\t\t<\/span>\r\n\t\t\t

15 Jan 2026<\/p>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t

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Comment \u00ab Funa \u00bb est devenu le titre le plus \u00e9cout\u00e9 de Charly Gynn avec plus d’un million d’\u00e9coutes sur Spotify !<\/h3>\r\n\r\n\t\t\t\t\t\t\t
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D\u00e9couvrez comment le single \u00ab Funa \u00bb de l’artiste reggaeton mexicain Charly Gynn s’est hiss\u00e9 en t\u00eate des classements musicaux et de streaming.<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t

\r\n\t\t\t<\/span>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\tLire plus\u00a0+<\/span>\r\n<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t
<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n","protected":false},"excerpt":{"rendered":"

Fellow Fellow est un duo pop bas\u00e9 \u00e0 Bangkok. D\u00e9couvrez comment ils ont su reconqu\u00e9rir leur public et se hisser en t\u00eate des classements tha\u00eflandais.<\/p>\n","protected":false},"featured_media":1432,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"country_success_stories":[652],"class_list":["post-42539","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","country_success_stories-thailande"],"acf":[],"yoast_head":"\nComment Fellow Fellow est redevenu le groupe pop tha\u00ef N\u00b01 - Believe<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Believe a permis au groupe pop tha\u00eflandais Fellow Fellow d'atteindre le top des charts gr\u00e2ce une campagne vid\u00e9o innovante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.believe.com\/fr\/success-story\/fellow-fellow\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Fellow Fellow est redevenu le groupe pop tha\u00ef N\u00b01 - 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