Our local activities
  • Believe Artist Services

    Believe Artist Services offers a large expertise developing innovative digital-first marketing strategies tailored to independent artists in more than 14 countries (including France, Germany, UK, Russia, India, Brazil, …). Artist Services leverage Believe’s unique technology and data driven insights to deliver results as well as best in class digital distribution.

  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

Believe in Greater China

Believe started serving Greater China Artists and labels with dedicated teams in local language support as early as 2015. Since then the Greater China region has grown to more than 50 employees, with offices in Beijing, Shanghai, Chengdu, Guangzhou, and Taipei.

It is our mission to provide digital music distribution services for independent labels and artists with integrity, transparency, enthusiasm, and innovation. We believe that our globalized products and localized services are our unique advantages.

In Greater China, more than 500 artists and labels have released their music using Believe's strong local and international distribution platform network.

Our leadership team
    Stan Yu
    Stan Yu
    Managing Director
    Rosa Tao
    Rosa Tao
    General Manager Operations
    Xiaole Xing
    Xiaole Xing
    Head of Artist Services & Development
    Vincent Li
    Vincent Li
    Head of Label Distribution
    jim Tseng
    Jim Tseng
    Head of Taïwan Office
    Sylvain Delange
    Sylvain Delange
    Regional Managing Director Asia Pacific
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Mikaela XUE
    Mikaela Xue, Operations Manager Shanghai

    Sometimes you wonder if there really is such a beautiful quality as transparency, especially in a business environment. But Believe does it, at work, in cross-regional collaboration, and in everyday human care. Transparency really shows up every single day of Believe.

  • Paris CHAN
    Paris Chen, Label Manager Taïwan

    At Believe, we strive to serve all of our partners with equal dedication, and become their teammates to provide true value in the digital music space.

  • Shawn Xie
    Shawn Xie, Head of Chengdu Office

    As the world's leading digital music distributor, Believe has been continuously improving our products and services. Innovation and Expertise are the cornerstones of Believe.

  • Wilson
    Wilson Cui, ASD Project Manager Beijing

    Believe has definitely one of the best company cultures where you are treated with full respect. We are a group of people who share our music passion and truly care about our artists.

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