Our local activities
  • Believe Artist Services

    Believe Artist Services offers a large expertise developing innovative digital-first marketing strategies tailored to independent artists in more than 14 countries (including France, Germany, UK, Russia, India, Brazil, …). Artist Services leverage Believe’s unique technology and data driven insights to deliver results as well as best in class digital distribution.

  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

Believe in Greater China

Believe started serving Greater China Artists and labels with dedicated teams in local language support as early as 2015. Since then the Greater China region has grown to more than 50 employees, with offices in Beijing, Shanghai, Chengdu, Guangzhou, and Taipei.

It is our mission to provide digital music distribution services for independent labels and artists with integrity, transparency, enthusiasm, and innovation. We believe that our globalized products and localized services are our unique advantages.

In Greater China, more than 500 artists and labels have released their music using Believe's strong local and international distribution platform network.

Our leadership team
    Sylvain Delange 2022
    Sylvain Delange
    President APAC
    Charles Liu MD GC
    Charles Liu
    Managing Director, Greater China
    Rebecca Dong
    Rebecca Dong
    Managing Director Operations
    Xiaole Xing
    Xiaole Xing
    Head of Artist Services
    Ada Zhao
    Ada Zhao
    Head of Label & Artist Solutions
    Andrew Chen
    Andrew Chen
    Head of Taiwan
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Connie Lu
    Connie Lu, People Director

    Sometimes you wonder if there really is such a beautiful quality as transparency, especially in a business environment. But Believe does it, at work, in cross-regional collaboration, and in everyday human care. Transparency really shows up every single day of Believe.

  • Chelsea Ge
    Chelsea Ge, Head of Digital Marketing

    At Believe, we respect each label, artist and partner that we work with across countries and territories. We trust in long lasting relationships and value mutual trust with our clients and partners. 

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