Believe has been active in India’s music scene since 2013, a vast and vibrant market with a rich variety of genres, languages and artists. We have traditionally offered a gamut of services including sales and distribution, building audiences with local partners, major audio and video streaming and entertainment platforms.
Since 2019 we’ve expanded our services and team: 230+ music industry experts working out of offices in Mumbai, Mohali and Chennai. Together they provide a range of artist services, digital content and trade marketing, music licensing and bespoke branding solutions.
Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.