Our local activities
  • Believe Artist Services

    Believe Artist Services offers a large expertise developing innovative digital-first marketing strategies tailored to independent artists in more than 14 countries (including France, Germany, UK, Russia, India, Brazil, …). Artist Services leverage Believe’s unique technology and data driven insights to deliver results as well as best in class digital distribution.

  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • Believe Entertainment

    Leader in luxury & co-branded music experiences, Believe Entertainment partners with renowned brands such as American Express, Maserati, RedBull, Bank on Singapore as well as live events, boasting an expertise in branding solutions exploring artistic collaborations and musical influences. Based in India, the company was acquired by the group in 2019.

  • Believe Live India

    Believe Live India offers a multitude of services in the space of live shows, concerts, and artist performances providing solutions for all types of events. Booking artists across music genres, Believe Live India has worked in collaboration with Farhan Akthar, Ayushman Khurrana, Rochak Kohli, Chavvi Sodhani, Rasika Shekar, Hardeep Grewal, Balraj Singh and many more. Acquired by Believe in 2019, Believe Live India offers booking management and brand integration bolstered by Believe's in-house technology & data organization enabling global distribution and digital marketing solutions.

  • Believe Sync

    Created in 2015, Believe Sync is the creative licensing branch of the world leading digital music company Believe; providing music for advertising, TV, film and video games from a diverse selection of independent artists and labels. The department works closely with partners in the creative industries to deliver music to audiences around the world.

     

  • Ishtar

    Ishtar (previously known as Venus Music) is an Indian music record label company acquired by Believe. This iconic music catalogue company in the Indian music industry was originally a movie and soundtrack production house founded in the 80’s that originated with the manufacturing of audio cassettes. It has created a unique portfolio in the music world with some of the biggest hits from the 1990’s to early 2000’s, building-up a huge catalogue of Copyrights in Music of over 700 Hindi and Regional Movies and more than 3000 original titles. Ishtar today is a market leader in the entertainment industry as a Record Label with worldwide presence, owning one of the biggest YouTube Channels in India, providing content to more than 33 million subscribers.

  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers, with technology and services across distribution, publishing administration and a range of promotional services.  The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

Believe in India

Believe has been active in India’s music scene since 2013, a vast and vibrant market with a rich variety of genres, languages and artists. Initially we focused on sales and distribution, building audiences with local partners, major audio and video streaming and entertainment platforms.

Since 2019 we’ve expanded our services and team: 170+ music industry experts working out of offices in Mumbai, Chandigarh, Noida and Chennai, as well as talent scouts in the field. Together they provide a range of artist services, digital content and trade marketing, music licensing and live entertainment and bespoke branding solutions.

  • + Leader in local and global distribution

  • + From digital to live performance support

  • + A full portfolio of services for artists and label, branded entertainment platforms

Our leadership team
    Sylvain Delange
    Sylvain Delange
    Regional Managing Director Asia Pacific
    Vivek Raina
    Vivek Raina
    Managing Director
    Rajiv Gupta
    Rajiv Gupta
    Managing Director Operations
    Dipashree Khanna
    Dipashree Khanna
    People Director
    Shilpa Sharda
    Shilpa Sharda
    Director Artist Services
    Heena Kriplani
    Heena Kriplani
    Country Manager Tunecore
    Subramanian Iyer
    Subramanian Iyer
    Director - Believe Entertainment
    Vaibhav Mota
    Vaibhav Mota
    Head of Believe Live
    Kaushik Sundaram
    Kaushik Sundaram
    Head of Operations
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Subramanian Iyer
    Subramanian Iyer, Director - Believe Entertainment

    The group's scale of operations, clear process & systems, entrepreneurial spirit, culture of respect & transparency have amazed me and i look to the amazing journey ahead.

  • Heena Kriplani
    Heena Kriplani, Head of TuneCore

    We are an equal opportunities company. TuneCore is committed to parity in the workplace and we are nearly 50/50 women to men, which says a lot about our organization.

  • Dipashree Khanna
    Dipashree Khanna, People Director

    At Believe, we walk the talk where each one of us is striving to create a workplace where we deal with respect, expertise, fairness, and transparency.

  • Nirvi
    Nirvi Shah, Video Content Lead

    As video content lead I believe the only way to create great things every day is to surround yourself with great people who genuinely enjoy their work. We are a bunch of people who are experts/masters in our field of work but still students by heart, trying to expand our horizons. 

Contact us
  • Artists & Labels

    If you are an artist or a label and you want to collaborate with us ⏫

  • PR & Media

    If you're looking for information on the group or you have any media inquiry ⏫