India

Believe India

Sanju Rathod is a breakout Marathi artist known for his genre-blending sound and viral hits that fuse regional roots with contemporary pop appeal. Listen

Believe India

Sai Abhyankkar is a breakout composer-producer crafting emotionally driven music that seamlessly bridges modern melodies with cinematic storytelling. Listen

Cheema Y

Believe India

A powerful Punjabi hip-hop artistn, Cheema Y delivers hard-hitting lyrics and authentic street narratives with a strong digital fanbase. Listen

(Who We Work With)

Artist Roster

Since 2013 Believe has offered comprehensive artist development services, including marketing, promotions, and brand partnerships in India and has significantly expanded presence in India, with a strength of over 300 music industry experts across the country.

Farhan Khan

Farhan Khan

Afsana Khan

Afsana Khan

Bali

GP JI

Anurag Saikia

Anurag Saikia

Jass Bajwa

Osho Jain

Paal Dabba

Rahul Ditto

Malayali Monkeys

Vaisagh

Vaisagh

Hardil Pandya

(Who We Work With)

Label Roster

  1. Fine Touch Cassettes

  2. Jass Records Worldwide

  3. Juke Dock

  4. Panorama Music

  5. Revere Records

  6. Saina Music Indie

  7. SDA Studios

  8. Voilà Digi

  9. White Hill Music

(What We Do)

Our brands

VIEW OUR BRANDS

India

Music label MAHRA TORA 
Musical genre
Haryanvi
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India

Music label Think Music India
Musical genre
South Indian Music

India

Music label Think Indie
Musical genre
Independent music

(What We Do)

Our Solutions

Artist Services

Boasting a wide range of artists covering all musical genres, Believe Artist Services provides solutions for independent artists eager to reach local audiences and achieve global success.

Label & Artist Solutions

Believe Label & Artist Solutions allow artists and labels to build and reach their audience on digital platforms through content distribution and marketing services powered by experts.

Believe Music Publishing

Believe Music Publishing empowers songwriters and rights-holders with global publishing expertise. Our 160+ specialists help maximize value through royalty optimization, creative opportunities, and faster, transparent global collections.

TuneCore

TuneCore empowers artists to grow their careers and maximize earnings while keeping full control of their music. With a powerful suite of tools and resources, TuneCore helps you build a sustainable career

(Local Governance)

Our Leadership team

  • Sylvain
    Delange

    President, APAC

  • Vivek
    Raina

    Managing Director, India

  • Kaveri
    Ingale

    Managing Director – Operations

  • Akhila
    Shankar

    Director of Artist Services and Head of TuneCore India and South Asia

  • Sunil
    Gursahani

    Head of Publishing

  • Kaushik Sundaram

    Kaushik
    Sundaram

    Vice President – Global Operations

  • Mansi
    Nair

    Head of Legal

(Newsroom)

Our Latest News

16 Apr 2026 | 4 min

Believe India elevates Akhila Shankar as Director of Artist Services, India and South Asia

Shankar will deepen the company’s commitment to being One Global Artist Development platform. Mumbai, India, 16.04.2026 – Believe, one of…

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Sanju Rathod Believe Artist named Forbes 30 under 30
Artists +1
  • Artists
  • News & Announcements

22 Jan 2026

Sanju Rathod Believe Artist named Forbes 30 under 30

With viral smashes like Gulabi Sadi and Shaky, Rathod proves how homegrown sounds, social media, and resilience are rewriting regional…

Read more +
Artists +1
  • Artists
  • News & Announcements

27 Nov 2025 | 4 min

‘Alibi’ Finds a New Voice in India

Sevdaliza, Pabllo Vittar & Yseult Join Forces with Jonita Gandhi and Rusha & Blizza for a Cross-Cultural Reimagination.

Read more +
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(Testimonials)

Our Driving Forces

For me, the best thing about Believe is the creative freedom to explore my dreams. I also love the special vibe that resonates through the company’s DNA – the belief that ‘anything is possible if you just believe in it’!

Magesh Rajendran

Magesh RAJENDRAN

Head of A&R & Creative Head -Think Indie, Believe

Working at Believe has been an empowering experience, where I’ve embraced independence and felt the trust of my colleagues. The company’s dynamic growth aligns with my working style and offers countless opportunities for development. Believe is a place where you can truly thrive.

Jayesh CHAWLA

Head of Accounting, Believe

(Contact)

Let’s stay connected

Contact Us

If you are an artist, songwriter, label representative, publisher, if you work in the press, or if you would like to contact Believe for any inquiries, reach out to us!

Join Us

Be part of the transformation of the music industry! Learn more about values and teams and discover our job opportunities on our Careers page.