Believe has been active in India’s music scene since 2013, a vast and vibrant market with a rich variety of genres, languages and artists. Initially we focused on sales and distribution, building audiences with local partners, major audio and video streaming and entertainment platforms.
Since 2019 we’ve expanded our services and team: 170+ music industry experts working out of offices in Mumbai, Chandigarh, Noida and Chennai, as well as talent scouts in the field. Together they provide a range of artist services, digital content and trade marketing, music licensing and live entertainment and bespoke branding solutions.
Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.