Our local activities
  • Believe Artist Services

    Believe Artist Services offers a large expertise developing innovative digital-first marketing strategies tailored to independent artists in more than 14 countries (including France, Germany, UK, Russia, India, Brazil, …). Artist Services leverage Believe’s unique technology and data driven insights to deliver results as well as best in class digital distribution.

  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • Ishtar and Sub brands

    Ishtar is a catalogue brand comprising primarily of the catalogues of erstwhile Venus Music, an Indian music record label company acquired by Believe. This iconic Indian music catalogue was originally a movie and soundtrack production house founded in the 80s and houses iconic hits from the 1990s to early 2000s. In 2023, Believe acquired the catalogue of Punjabi label Whitehill Music, also adding it to the Ishtar catalogue as a sub-brand called Ishtar Punjabi. Today, Ishtar, along with Ishtar Punjabi and Ishtar Regional sub-brands, is a market leader in the entertainment industry with a worldwide presence, boasting a YouTube channel with over 45 million subscribers.

  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers, with technology and services across distribution, publishing administration and a range of promotional services.  The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

  • Believe Sync

    Created in 2015, Believe Sync is the creative licensing branch of the world leading digital music company Believe; providing music for advertising, TV, film and video games from a diverse selection of independent artists and labels. The department works closely with partners in the creative industries to deliver music to audiences around the world.


Believe in India

Believe has been active in India’s music scene since 2013, a vast and vibrant market with a rich variety of genres, languages and artists. We have traditionally offered a gamut of services including sales and distribution, building audiences with local partners, major audio and video streaming and entertainment platforms.

Since 2019 we’ve expanded our services and team: 230+ music industry experts working out of offices in Mumbai, Mohali and Chennai. Together they provide a range of artist services, digital content and trade marketing, music licensing and bespoke branding solutions.

  • + Leader in local and global distribution

  • + From digital to live performance support

  • + A full portfolio of services for artists and label, branded entertainment platforms

Our leadership team
    Sylvain Delange 2022
    Sylvain Delange
    President APAC
    Vivek Raina
    Vivek Raina
    Managing Director, India
    Kaveri Ingale
    Kaveri Ingale
    Managing Director - Operations
    Vinay Guwalani 2022
    Vinay Guwalani
    Director – Label and Artist Solutions
    Shilpa 2024
    Shilpa Sharda
    Director – Artist Services
    Akhila Shankar
    Akhila Shankar
    Head of TuneCore – India & South Asia
    Kaushik Sundaram
    Kaushik Sundaram
    Vice President – Operations
    Dipashree Khanna
    Dipashree Khanna
    People Director
    Saee Jondhale
    Saee Jondhale
    Director - Legal
    Nikhil Khanna
    Nikhil Khanna
    Director - Finance
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Magesh Rajendran
    Magesh RAJENDRAN, Head of A&R & Creative Head- Think Indie, Believe

    For me, the best thing about Believe is the creative freedom to explore my dreams. I also love the special vibe that resonates through the company's DNA - the belief that 'anything is possible if you just believe in it’!

  • Jui Lele
    Jui LELE, Head Editorial & Marketing Partnerships- Labels & Artists Solutions, Believe

    At Believe, I've found a workplace where respect, equality, and progress aren't just bywords, but lived values.

  • Shrikant Seshadri
    Srikant SESHADRI, Head of A&R, Artist Services, Believe

    My values align with Believe’s core values and mission. The ability to disrupt and build the local music ecosystem effectively with customised services and maximum autonomy provides an extremely gratifying experience for all of us involved.

  • Kaustav Chatterjee
    Kaustav CHATTERJEE, Content Senior Leader, TuneCore

    Working at Believe has been an immensely positive journey. The dedication to transparency and maintaining a healthy team culture is evident in everything they do. The open culture allows for seamless communication, it's easy to reach out to anyone for support or guidance.

Contact us
  • Artists & Labels

    If you are an artist or a label and you want to collaborate with us ⏫

  • PR & Media

    If you're looking for information on the group or you have any media inquiry ⏫