Believe India

Sanju Rathod is a breakout Marathi artist known for his genre-blending sound and viral hits that fuse regional roots with contemporary pop appeal. Listen

Believe India

Sai Abhyankkar is a breakout composer-producer crafting emotionally driven music that seamlessly bridges modern melodies with cinematic storytelling. Listen

Believe India

A powerful Punjabi hip-hop artistn, Cheema Y delivers hard-hitting lyrics and authentic street narratives with a strong digital fanbase. Listen

(Who We Work With)

Artists & Songwriters Roster

Since 2013 Believe has offered comprehensive artist development services, including marketing, promotions, and brand partnerships in India and has significantly expanded presence in India, with a strength of over 300 music industry experts across the country.

Jasmine Sandlas

Parmish Verma

Paresh Pahuja

Abhijeet Srivastava

Rudh

Thamizh

Anurag Saikia

Dassagriva

Nirvair Pannu

Gulab Sidhu

Bintu Pabra

Channi Nattan

(Who We Work With)

Labels & Publishers Roster

Desi Records
Fine Touch Cassettes
Jass Records Worldwide
Juke Dock
Panorama Music
Revere Records
Saina Music Indie
SDA Studios
Voilà Digi
White Hill Music

(What We Do)

Our brands

India

India

Music label MAHRA TORA

India

India

Music label Ishtar Music

Musical genre

India

Music label Think Music India

Musical genre

South Indian Music

India

Music label Think Indie

Musical genre

Independent music

(What We Do)

Our Solutions

Believe Artist Services

Boasting a wide range of artists covering all musical genres, Believe Artist Services provides solutions for independent artists eager to reach local audiences and achieve global success.

Believe Label & Artist Solutions

Believe Label & Artist Solutions allow artists and labels to build and reach their audience on digital platforms through content distribution and marketing services powered by experts.

Believe Music Publishing

Believe Music Publishing empowers songwriters and rights-holders with global publishing expertise. Our 160+ specialists help maximize value through royalty optimization, creative opportunities, and faster, transparent global collections.

TuneCore

TuneCore empowers artists to grow their careers and maximize earnings while keeping full control of their music. With a powerful suite of tools and resources, TuneCore helps you build a sustainable career

(Local Governance)

Our Leadership team

Sylvain
Delange
President, APAC
Vivek
Raina
Managing Director, India
Kaveri
Ingale
Managing Director – Operations
Akhila
Shankar
Director of Artist Services and Head of TuneCore India and South Asia
Sunil
Gursahani
Head of Publishing
Kaushik
Sundaram
Vice President – Global Operations
Mansi
Nair
Head of Legal

(Newsroom)

Our Latest News

21 Aug 2026 | 4 min

Believe India Launches ‘BL/UR’: A New Imprint Evolving the Future of Independent Indian Pop

Celebrating 20 years, Believe launches BL/UR in Mumbai, a new music imprint dedicated to shaping the future of independent Indian…

Believe India elevates Akhila Shankar as Director of Artist Services, India and South Asia

Shankar will deepen the company’s commitment to being One Global Artist Development platform. Mumbai, India, 16.04.2026 – Believe, one of…

Sanju Rathod Believe Artist named Forbes 30 under 30

With viral smashes like Gulabi Sadi and Shaky, Rathod proves how homegrown sounds, social media, and resilience are rewriting regional…

Our Driving Forces

At Believe, the autonomy we’re trusted with naturally turns ownership into instinct. Work stops feeling like work it becomes something we genuinely enjoy. That culture makes you feel like you belong, and when that happens, growth and contribution just flow.

Vishnu IYER

A&R Leader

For me, the best thing about Believe is the creative freedom to explore my dreams. I also love the special vibe that resonates through the company’s DNA – the belief that ‘anything is possible if you just believe in it’!

Magesh RAJENDRAN

Head of A&R & Creative Head -Think Indie, Believe

Working at Believe has been an empowering experience, where I’ve embraced independence and felt the trust of my colleagues. The company’s dynamic growth aligns with my working style and offers countless opportunities for development. Believe is a place where you can truly thrive.

Jayesh CHAWLA

Head of Accounting, Believe

(Contact)

Let’s stay connected

Contact Us

If you are an artist, songwriter, label representative, publisher, if you work in the press, or if you would like to contact Believe for any inquiries, reach out to us!

Join Us

Be part of the transformation of the music industry! Learn more about values and teams and discover our job opportunities on our Careers page.