MENA EN

Nancy Ajram

Believe in MENA

Nancy Ajram

Believe in MENA

Ragheb Alama

Believe in MENA

Angham

Tul8te

Believe in MENA

Tul8te

Believe in MENA

Jenjoon

Didine Canon

Believe in MENA

Didine Canon 16

Believe in MENA

Hassa1

(Who We Work With)

Artist Roster

Since 2010, Believe has been a driving force behind Arabic music and artists. What began as distribution support from France quickly evolved into a dedicated presence across the Middle East and North Africa from 2014 onward.

Today, Believe actively scouts, showcases, and accelerates the careers of standout Arabic, anglophone, and francophone artists and labels across the region.

Carole Samaha

Angham

Angham

Sami Yusuf

Amal Maher

Amal Maher

Abdou Gambetta

Koast

Koast

Jenjoon

Jenjoon

Eslam Kabonga

Zeyne

Zeyne

Liamsi

Liamsi

D33psoul

Mohamed Ramadan

Mohamed Ramadan

(Who We Work With)

Label Roster

  1. Cube

  2. Edition Disco Maghreb

  3. iMedia

  4. Krakib Entertainement

  5. MDL BEAST Records

  6. Modissa

  7. RedStar

  8. Sky Prod’s

  9. TCE Production

(What We Do)

Our solutions

Artist Services

Boasting a wide range of artists covering all musical genres, Believe Artist Services provides solutions for independent artists eager to reach local audiences and achieve global success.

Label & Artist Solutions

Believe Label & Artist Solutions allow artists and labels to build and reach their audience on digital platforms through content distribution and marketing services powered by experts.

TuneCore

TuneCore empowers artists to grow their careers and maximize earnings while keeping full control of their music. With a powerful suite of tools and resources, TuneCore helps you build a sustainable career

(Local Governance)

Our Leadership Team

  • Viktoria
    Siniavskaia

    President, META, East & Southern Europe, Americas

  • Denis
    Gorshkov

    Regional Managing Director, RUMETA (Russia, Turkey, Middle East, Africa)

  • Dolly Makhoul

    Dolly
    Makhoul

    Regional Director, MENA & Africa

  • Céline Hitti

    Celine
    Hitti

    Head of Artist Services, MENA

  • Zan
    Nakari

    Head of Label & Artists Solutions

(Testimonials)

Our driving forces

We treat all our Artists and labels with the care, honesty, integrity, respect, and professionalism that they deserve, and ensure that their music will be given its best chance for success. Believe also treats all employees with respect and is always open to new ideas to develop their career in this ever-changing musical landscape. I love working with the team at Believe within an environment of respect to both my colleagues and clients. In a region where the music landscape is still in development, I find our artists mostly praising our driving forces, particularly the level of respect we have for their work and their careers in music. No one out there now can help the emerging artist in the MENA Region to navigate the current confusing world of music better than Believe. Believe works in an agile and flexible way without hesitation, to ensure all artists needs are met, leading to high client satisfaction.

Sarah Kamal

Sarah Kamal

Egypt Leader

Believe is a great place to work because it ensures excellent performance in the workplace by investing in continuous training and guaranteeing a professional learning environment for all employees. Innovation is crucial in the digital music business; we always aim for progression of knowledge and be up-to-the-minute with the technologies. We build trust with our clients by supporting them, and by sharing our knowledge with them which allows them to grow steadily and surely. We are the stores’ trusted partners when it comes to testing new features and discovering new frontiers. Innovation is in our genes.

SalahEddine Boughettaya

Maghreb Leader

Fairness is at the core of our operations. We believe in cultivating an environment where every artist, regardless of their background or level of recognition, is given equal opportunities to thrive. We firmly believe that a fair and inclusive approach not only enhances our company culture but also fuels the creative energy that drives our success in the dynamic and ever-evolving music industry.

Mahmoud Sultan

Mahmoud Sultan

Marketing Project Manager

Transparency is without a doubt one of the main driving forces that allow us to build strong and truthful relationships with our artists and within our team. We pride ourselves in being open and transparent with our artists with regard to data, expertise, expectations and challenges. The culture that Believe encourages is one of respect, openness, and trust … and that wouldn’t be possible without transparency!

Dina Hakim

Dina Hakim

Levant Leader