Believe in the Middle East & North Africa
Believe has been a champion of Arabic artists and music from 2010. Supporting distribution initially from France, we began building our network across the Middle East and North Africa starting in 2014.
We’re excited to be scouting, showcasing and developing the careers of a range of Arabic, anglophone and francophone artists and labels.
We focus on helping them earn income through sharing content to local and regional audiences as well as broadening their international reach through major digital stores and platforms.
Latest news
Our local activities
Founded in 2005 and acquired by Believe in 2015, TuneCore is the leading independent development partner for self-releasing artists to build their careers. With technology & services across distribution, publishing, and a range of promotional services, TuneCore helps artists grow their audiences and earn royalties while keeping full ownership of their rights.
Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.
Believe Artist Services elevates and maintains the next generation of artists in the digital era. Our team of music experts develops and implements innovative, digital-first marketing campaigns, leveraging unique technology and data-driven insights to maximize the global value of our artists’ content.
Our leadership team
Our driving forces
Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.
At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.
We treat all our Artists and labels with the care, honesty, integrity, respect, and professionalism that they deserve, and ensure that their music will be given its best chance for success. Believe also treats all employees with respect and is always open to new ideas to develop their career in this ever-changing musical landscape. I love working with the team at Believe within an environment of respect to both my colleagues and clients. In a region where the music landscape is still in development, I find our artists mostly praising our driving forces, particularly the level of respect we have for their work and their careers in music. No one out there now can help the emerging artist in the MENA Region to navigate the current confusing world of music better than Believe. Believe works in an agile and flexible way without hesitation, to ensure all artists needs are met, leading to high client satisfaction.
Sarah Kamal
Label Manager - Egypt
Believe is a great place to work because it ensures excellent performance in the workplace by investing in continuous training and guaranteeing a professional learning environment for all employees. Innovation is crucial in the digital music business; we always aim for progression of knowledge and be up-to-the-minute with the technologies. We build trust with our clients by supporting them, and by sharing our knowledge with them which allows them to grow steadily and surely. We are the stores’ trusted partners when it comes to testing new features and discovering new frontiers. Innovation is in our genes.
Ralph Maftoum
Editorial & Marketing Partnerships Manager
Fairness is at the core of our operations. We believe in cultivating an environment where every artist, regardless of their background or level of recognition, is given equal opportunities to thrive. We firmly believe that a fair and inclusive approach not only enhances our company culture but also fuels the creative energy that drives our success in the dynamic and ever-evolving music industry.
Mohamed Hesham Raouf
A&R MENA
Transparency is without a doubt one of the main driving forces that allow us to build strong and truthful relationships with our artists and within our team. We pride ourselves in being open and transparent with our artists with regard to data, expertise, expectations and challenges. The culture that Believe encourages is one of respect, openness, and trust ... and that wouldn’t be possible without transparency!
Dina Hakim
Label Manager - Levant
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