
Believe has been a champion of Arabic artists and music from 2010. Supporting distribution initially from France, we began building our network across the Middle East and North Africa starting in 2014.
We’re excited to be scouting, showcasing and developing the careers of a range of Arabic, anglophone and francophone artists and labels.
We focus on helping them earn income through sharing content to local and regional audiences as well as broadening their international reach through major digital stores and platforms.

Founded in 2005 and acquired by Believe in 2015, TuneCore is the leading independent development partner for self-releasing artists to build their careers. With technology & services across distribution, publishing, and a range of promotional services, TuneCore helps artists grow their audiences and earn royalties while keeping full ownership of their rights.

Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.

Believe Artist Services elevates and maintains the next generation of artists in the digital era. Our team of music experts develops and implements innovative, digital-first marketing campaigns, leveraging unique technology and data-driven insights to maximize the global value of our artists’ content.




Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.
At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.