Believe has been a champion of Arabic artists and music from 2010. Supporting distribution initially from France, we began building our network across the Middle East and North Africa starting in 2014.
We’re excited to be scouting, showcasing and developing the careers of a range of Arabic, anglophone and francophone artists and labels.
We focus on helping them earn income through sharing content to local and regional audiences as well as broadening their international reach through major digital stores and platforms.
Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.