We treat all our Artists and labels with the care, honesty, integrity, respect, and professionalism that they deserve, and ensure that their music will be given its best chance for success. Believe also treats all employees with respect and is always open to new ideas to develop their career in this ever-changing musical landscape. I love working with the team at Believe within an environment of respect to both my colleagues and clients. In a region where the music landscape is still in development, I find our artists mostly praising our driving forces, particularly the level of respect we have for their work and their careers in music. No one out there now can help the emerging artist in the MENA Region to navigate the current confusing world of music better than Believe. Believe works in an agile and flexible way without hesitation, to ensure all artists needs are met, leading to high client satisfaction.

Believe is a great place to work because it ensures excellent performance in the workplace by investing in continuous training and guaranteeing a professional learning environment for all employees. Innovation is crucial in the digital music business; we always aim for progression of knowledge and be up-to-the-minute with the technologies. We build trust with our clients by supporting them, and by sharing our knowledge with them which allows them to grow steadily and surely. We are the stores’ trusted partners when it comes to testing new features and discovering new frontiers. Innovation is in our genes.

As a Believer, Fairness is one of the most crucial driving forces I demonstrate in my daily work activities. Our duty is to grant all labels and artists the opportunity to be heard and we treat them in the most proper and fair way. We always make sure that their point of view is respectfully understood and give them the freedom to express their own choices. We keep our artists in the loop of what's going on and update them on our active work for their projects. We defend their choices as much as we can.

Our mission is to accelerate the growth of independent artists, providing them with the best services, to help them produce great music and reach a wider audience. We work with artists as partners, as a team, as a family, we have a strong bond, built around trust and full transparency. Every line in our contract is explained. Every big or small decision we make, we make it together. Every bit of data we collect, is completely shared with the artists, to allow them to have clear and detailed insights about their music and also seize growth opportunities.