Berlin, June 1, 2026 – Tokio Hotel has signed an exclusive strategic partnership with BEYOND, Believe’s dedicated pop label services imprint. The collaboration covers the band’s highly anticipated seventh studio album, slated for release in October 2026, as well as an extensive campaign supporting their upcoming ten-country European tour, which includes dates in Germany, France, the UK, Spain, and Italy. Marking the official launch of the partnership is the band’s latest single, “Memory Lane,” which recently debuted across all major streaming platforms.
The announcement coincides with the band’s 25th anniversary. Fittingly, Bill and Tom Kaulitz, Georg Listing, and Gustav Schäfer reflect on their early beginnings with “Memory Lane.” The enduring power of the band’s fanbase was on full display during the production of the accompanying music video in Berlin: within just 24 hours of a social media callout, the quartet received over 4,000 applications, with 64 fans ultimately selected to feature as extras.
By choosing BEYOND, Tokio Hotel is leveraging a highly specialized service model. The imprint will support the band with tailored marketing concepts, deep DSP relationships, and robust audience development strategies.
Tokio Hotel’s management highlights the immense potential of the alliance: “Following our successful collaboration with Believe on numerous single releases, we are thrilled to take our partnership to the next level. An album campaign brings a whole new set of challenges, and we are confident in our ability to navigate them alongside the BEYOND/Believe team. Despite our various multi-media projects, music remains the core engine driving Tokio Hotel. This makes it all the more vital to have a strategic partner like BEYOND/Believe by our side – one who truly shares our long-term vision and mission.”
Eva-Marie Petzinger, Senior Leader Artist Services at Believe Germany, commented on the partnership: “Tokio Hotel defined an entire millennial generation and remains one of the most culturally relevant German bands in the international pop landscape today. For over two decades, they have constantly reinvented themselves without ever losing the emotional connection to their history and their fans. It is precisely this blend of nostalgia, star power, and a drive for evolution that makes them so unique. We are
incredibly excited to bring our full resources and expertise to this next major chapter of their career.”
Driven by their strong social media presence, the hit podcast “Kaulitz Hills,” and their Netflix series, the band is currently experiencing an international career peak. The new partnership aims to build on this momentum, further strengthening the band’s organic global visibility for the long term.
About Believe
Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.
Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.
Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.
With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.
Believe is a simplified joint-stock company under French law. Learn more at www.believe.com