Our local activities
  • Believe Artist Services

    Believe Artist Services offers a large expertise developing innovative digital-first marketing strategies tailored to independent artists in more than 14 countries (including France, Germany, UK, Russia, India, Brazil, …). Artist Services leverage Believe’s unique technology and data driven insights to deliver results as well as best in class digital distribution.

  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers -- with technology and services across distribution, publishing administration and a range of promotional services. The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

Believe in Russia

Believe has been an integral part of the dynamic growth of the digital music market in Russia since 2012. With more than 40 people based in its central Moscow office as well as in several regions of Russia and CIS, the Believe team develops and distributes independent artists and labels in various niche and popular music genres.

We are happy to work closely with the strongest ecosystem of local and foreign platforms, building profitable interaction between social networks and streaming services. What do our artists and partners value most? Our transparency, our digital and marketing expertise, and the passion for music demonstrated by our local representatives in the field.

  • + A full suite of customized services (including DIY tools) for artists and labels

  • + Cutting-edge technology with a focus on local platforms

  • + A large team of experts building digital strategies for clients

  • + Leader in local distribution

Our leadership team
    Viktoria Siniavskaia
    President META, East & Southern Europe, Americas
    Denis Gorshkov
    Denis Gorshkov
    Managing Director Russia, MENA & Turkey
    Elena Fironova
    Elena Fironova
    General Manager Operations
    Victoria Pe 2023
    Victoria Pe
    Head of Distribution Russia & CIS
    Oksana Strizhakova
    Oksana Strizhakova
    Head of Artist Services
    Ivan Ivanov
    Ivan Ivanov
    Head of TuneCore Russia
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Valeriia
    Valeria Koshevarova, Head of Video Channel Management

    I am glad that nowadays we could bring and share our core values in a working environment. Fairness is something all people could feel. It is in every single interaction and in every gesture. It takes part of the equity and it represents the good balance between inclusion and diversity. Fairness is a constant dialogue helping us to raise our awareness. I believe that our global mission today is to deliver a more fairer society for a more sustainable world across different forms of collaborations.

  • Sergey
    Sergey Makarov, Head of Editorial & Marketing Partnerships - Label & Artist Solutions

    Respect is one of the core values of Believe, which I think is very important, because treating people with respect helps you to achieve your goals, find the best solutions and maintain the strongest relationship with your clients and partners, especially if it is mutual.


  • Oksana Strizhakova
    Oksana Strizhakova, Head of Artist Services

    Expertise is one of Believe's core values. Based on their experience and knowledge, our experts around the world are ready to offer artists and labels the best solutions to achieve their goals.  The company's employees are constantly learning and updating their knowledge and skills in order to match the rapid change and evolution of digital environment and technologies. We do not accept stereotyped thinking and offer a creative and individual approach. Our team consists of passionate, versatile people who are truly in love with what they do. Music is our life. And we appreciate every artist.

  • Konstantin Andrienko
    Konstantin Andrienko, GTM/Operations Leader

    We believe that transparency is one of the driving forces that allows us to build strong and trustful relationships with our artists and within the team. We believe that trust is a basis of communication and a long-term partnership. We always keep our minds open and we truly think it helps us to make right decisions. The closer we get, the stronger we get.

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