How Charly Gynn’s «Funa» became her most streamed track with over 1 million Spotify streams! 

With the rising wave of “Reggaetón Mexa” in recent years and the growing popularity of Charly Gynn, the momentum was there to make an impact.

The campaign officially kicked off on March 1, 2024, with the release of the single “Caldo.” But before that, the LAS Believe Mexico team laid the groundwork by familiarizing streaming platforms with Charly Gynn and strengthening their relationships.

Artist’s involvement in the campaign was as crucial as strongly planned editorial work.

Leveraging the buzz around Reggaetón Mexa, the Believe Mexico team pitched Charly Gynn’s project to DSPs like Spotify, Deezer, and Claro Musica very early on, thus securing many online editorial activations: “Funa” appearing in 21 different playlists and 6 playlist covers across all platforms.

Reinforcing Charly Gynn’s relationships with DSPs proved right. For instance, she was named Spotify’s EQUAL ambassador and was included in Trebel Music’s female empowerment program “Altavoz”

Since its release, La Matatana has topped 2 million streams on Spotify, with the lead single ‘Funa’ topping 1 million streams on Spotify alone, where Charly also had a +115.1% increase in followers over 6 months.