Our local activities
  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers - with technology and services across distribution, publishing administration and a range of promotional services. The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • Believe Artist Services

    Offering artist friendly deals, a global infrastructure and cutting-edge technology, Believe's Artist Services team develop and implement innovative, digital-first marketing campaigns tailored to independent artists. Leveraging Believe's unique technology and data driven insights, the team have delivered successful campaigns for the likes of Knucks, Sainté, Lapsley, Yonaka, GIRLI, James Morrison, La Roux and Novo Amor. 

  • Believe Sync

    Created in 2015, Believe Sync is the creative licensing branch of the world leading digital music company Believe; providing music for advertising, TV, film and video games from a diverse selection of independent artists and labels. The department works closely with partners in the creative industries to deliver music to audiences around the world.

  • Nuclear Blast

    Since 1987, Nuclear Blast has established itself as a worldwide institution in metal with a trusted global reputation, boasting a roster of over 150 bands such as Nightwish, Slayer, Sabaton benefitting from Believe's in-house technology & data organisation as well as global digital distribution & marketing solutions. Acquired by Believe in 2018, the label has offices in Los Angeles, London, Hamburg & Paris as well as talent scouts based all around the world, from Australia to Brazil, in Italy, up to Finland & Sweden.

Believe in the UK

Having launched in the UK in 2009, Believe UK has grown rapidly from an enterprising digital distributor and record label start up into the robust full-service music group it is today with 60 employees based in our London HQ at the UK independent music industry hub, Tileyard.

Our brands with strong local UK teams include TuneCore, Believe Label & Artist Solutions, Believe Artist Services, AllPoints, Nuclear Blast, and Phases.

Our mission is to always provide the best service for artists and labels with the utmost expertise, fairness, respect, transparency, innovation and creativity.

To deliver this, Believe UK has built passionate and specialist teams, services, and offerings to enable our artists and labels to be able to remain 100% independent at all stages of their careers.

  • Celebrating 15 Years
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Our leadership team
    Romain Vivien
    Romain Vivien
    Global Head of Music & President, Europe
    Alex Kennedy
    Alex Kennedy
    Managing Director, UK
    Ben Rimmer
    Ben Rimmer
    Director of Label & Artist Solutions, UK & Northern Europe
    Malena Wolfer
    Malena Wolfer
    Director of Artist Services
    Sarah Wilson
    Sarah Wilson
    Head of TuneCore UK, IE, AU, NZ, CAN
    Karishma Anand
    Karishma Anand
    Managing Director, Operations
    Panos Polymatidis
    Panos Polymatidis
    Head of Label & Artist Solutions
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Roisin Warner 2023
    Róisín Warner, Senior Marketing Manager

    Believe is built on transparent professional relationships between employees and artists, from which we create successful and meaningful campaigns. It’s so inspiring to work for a company which celebrates individuality, expertise and innovation, intrinsic in what we do.

  • Janelle Mitchell
    Janelle Mitchell, Artist Relations Manager

    Believe’s core values are what makes the company a great ally for artists and labels and one of the leading music distributors in the world - a company which I’m proud to work for. The constant investment that Believe pour into developing its artists, along with its staff, is testament to their dedication to being the best at developing them at each stage of their career.

  • Craig Evans
    Craig Evans, Head of Hip Hop, Label & Artist Solutions

    Having worked at the Believe for nearly 10 years, one of the most important aspects to our reputation is expertise. The artist and management teams we work with know exactly what work is being done during a release campaign. The training and tools provided to staff enhances our skills and knowledge. This expertise enables Believe to be one of the leading players within the UK music industry.

  • Sam Dickson
    Sam Dickson, Editorial & Marketing Partnerships Manager b:electronic, Label & Artist Solutions

    Being part of a diverse team that spans the entire globe and seeing how deeply a fair attitude is embedded across the company is really inspiring. Regular discussions on how best to tackle issues of fairness both within Believe and in our outward facing work make me proud to be a part of a team that is committed to bringing about positive change.

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