Our local activities
  • TuneCore

    Founded in 2005 and acquired by Believe in 2015, TuneCore is the global DIY platform for independent musicians to build audiences and careers - with technology and services across distribution, publishing administration and a range of promotional services. The company distributes music to 150+ digital stores and streaming partners and pays 100% of 100% of earnings directly to the artists. Headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta and Austin, the company operates globally through local teams based in the UK, Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South Africa, India, Japan and Singapore.

  • Believe Label & Artist Solutions

    For more than 15 years, Believe Label & Artist Solutions has been offering distribution and digital Marketing solutions to independent artists and labels in 50 countries across the world. Thanks to a content distribution and marketing platform powered by a team of experts in artist development, believe L&AS allows artists and labels to build, engage and monetize their audience on streaming, video and social media channels.

  • Believe Artist Services

    Offering artist friendly deals, a global infrastructure and cutting-edge technology, Believe's Artist Services team develop and implement innovative, digital-first marketing campaigns tailored to independent artists. Leveraging Believe's unique technology and data driven insights, the team have delivered successful campaigns for the likes of La Roux, Razorlight, Gavin James, Riton, Novo Amor and many more.

  • AllPoints

    Home to an eclectic roster of artists such as James Vincent McMorrow, Novo Amor, Gavin James, GIRLI and BAYNK, London-based AllPoints UK has a track record of discovering and developing globally successful artists. Offering artist-friendly deals, a global infrastructure and cutting-edge technology via parent company Believe, the team at AllPoints UK deliver creative and innovative marketing campaigns aimed at growing artists' audiences in the UK and around the world.

  • Believe Sync

    Created in 2015, Believe Sync is the creative licensing branch of the world leading digital music company Believe; providing music for advertising, TV, film and video games from a diverse selection of independent artists and labels. The department works closely with partners in the creative industries to deliver music to audiences around the world.

  • Nuclear Blast

    Since 1987, Nuclear Blast has established itself as a worldwide institution in metal with a trusted global reputation, boasting a roster of over 150 bands such as Nightwish, Slayer, Sabaton benefitting from Believe's in-house technology & data organisation as well as global digital distribution & marketing solutions. Acquired by Believe in 2018, the label has offices in Los Angeles, London, Hamburg & Paris as well as talent scouts based all around the world, from Australia to Brazil, in Italy, up to Finland & Sweden.

  • Phases Records

    Phases is a modern classical and electronic label based in London, home to artists like Peter Sandberg, Patrick Jonsson, Ambassadeurs and Max & Erland Cooper who benefit from Believe's in-house technology & data organization, providing global distribution and digital marketing solutions.

Believe in the UK

Having launched in the UK in 2010, Believe UK has grown rapidly from an enterprising digital distributor and record label start up into the robust full-service music group it is today with 60 employees based in our London HQ at the UK independent music industry hub, Tileyard.

Our brands with strong local UK teams include TuneCore, Believe Label & Artist Solutions, Believe Artist Services, AllPoints, Nuclear Blast, and Phases.

Our mission is to always provide the best service for artists and labels with the utmost expertise, fairness, respect, transparency, innovation and creativity.

To deliver this, Believe UK has built passionate and specialist teams, services, and offerings to enable our artists and labels to be able to remain 100% independent at all stages of their careers.

Our leadership team
    Gideon Mountford
    Gideon Mountford
    Global Head of Digital Retail
    Leigh Morgan
    Leigh Morgan
    Global Director of Editorial & Marketing Partnerships - Label & Artist Solutions
    Ben Rimmer
    Ben Rimmer
    Head of Label & Artist Solutions UK, IE, Benelux
    Malena Wolfer
    Malena Wolfer
    Head of Artist Services
Our driving forces

Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.

  • Roisin Warner
    Róisín Warner, Marketing Manager

    Believe is built on transparent professional relationships between employees and artists, from which we create successful and meaningful campaigns. It’s so inspiring to work for a company which celebrates individuality, expertise and innovation, intrinsic in what we do.

  • Craig Evans
    Craig Evans, Senior Artist Relations Manager

    Having worked at the Believe for nearly 10 years, one of the most important aspects to our reputation is expertise. The artist and management teams we work with know exactly what work is being done during a release campaign. The training and tools provided to staff enhances our skills and knowledge. This expertise enables Believe to be one of the leading players within the UK music industry.

  • Ashley Hill
    Ashley Hill, Senior Label Manager

    I highly value the company’s approach to embracing expert knowledge and encouraging learning, training and career growth, as well as, staying at the forefront of the latest trends to tools to help maintain an expert knowledge.

  • Tamsin Sharp
    Tamsin Sharp, Artist Relations Manager

    Believe fosters such a warm and open culture that you feel truly valued for your individual strengths, qualities and achievements, and know that you are important to the company's overall success, everyone is a team player.

  • Sam Dickson
    Sam Dickson, Editorial & Marketing Partnerships Manager

    Being part of a diverse team that spans the entire globe and seeing how deeply a fair attitude is embedded across the company is really inspiring. Regular discussions on how best to tackle issues of fairness both within Believe and in our outward facing work make me proud to be a part of a team that is committed to bringing about positive change.

  • Alice Jacquet
    Alice Jacquet, Sync Manager

    It feels good to work in a healthy environment that supports diversity and allows its teams to grow personally and professionally.

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