Believe US

Janet Jackson

Believe US

DJO

Believe US

Voilà

(Who we work with)

Artists & Songwriters

Since launching its Label & Artist Solutions business in the US in May 2026, Believe is partnering with independent artists and labels to build sustainable careers through distribution, marketing, audience development, and artist solutions, combining local expertise with global reach.

Autumn Kings

Harvey Mason

Hayd

Marc Rebillet

Monobloc

Nick Waterhouse

DJ Flict

Haiden Henderson

Djo

Voila

Janet Jackson

(Who We Work With)

Labels & Publishers

21 South Music
401K
DL Music
Etheral Music Group
Fixt Music
Heavy Hitters
Illect Recordings
Magic and Unique Music Publishing
Papercut Recordings
Rough Trade Publishing
Scorekeepers
Source Audio
Wonderwheel Recordings

(What We Do)

Our brands

USA

Music label Aztec

Musical genre

Multi-genre

Germany/UK/USA

Music label Nuclear Blast

Musical genre

Hardcore Heavy Metal

View more +

(What We Do)

Our solutions

Believe Label & Artist Solutions

Believe Label & Artist Solutions allow artists and labels to build and reach their audience on digital platforms through content distribution and marketing services powered by experts.

TuneCore

TuneCore empowers artists to grow their careers and maximize earnings while keeping full control of their music. With a powerful suite of tools and resources, TuneCore helps you build a sustainable career.

Believe Music Publishing

Believe Music Publishing empowers songwriters and rights-holders with global publishing expertise. Our 160+ specialists help maximize value through royalty optimization, creative opportunities, and faster, transparent global collections.

Sentric Music

Sentric Music puts songwriters first, offering the fairest publishing deal in the music industry. Sentric provides you with the tools and you need to collect your publishing royalties and build your career on your own terms.

Believe Sync

Believe Sync is a full-service sync department, providing music for advertising, TV, film and video games from a diverse range of independent artists, and labels. We offer free catalogue searches, bespoke recordings and wider brand partnerships with artists.

(Local Management)

Our Leadership team

Romain
Vivien
Global Head of Music & President Europe
Adriana
Sein
President, Americas
Brian
Miller
Chief Business Officer, TuneCore
Az
Cohen
CEO of Aztec
Thomas
Maxwell
Vice President, Label & Artist Solutions Believe US
Nicki
Shamel
Head of TuneCore US & Canada
Chris
Dampier
Head of Publishing North America, Believe
Kristen
London
Head of Publishing, TuneCore
Bridget
O'Gara Bloom
Head of Sync North America, Publishing, Believe
Heather
Boyd
Head of Sync & Licensing, Believe

(Newsroom)

Latest news

Labels +1

Labels
News & Announcements

7 May 2026 | 4 min

BELIEVE AND AZ COHEN STRIKE STRATEGIC PARTNERSHIP TO LAUNCH AZTEC, A RECORD LABEL BUILT FOR ARTISTS PLAYING THE LONG GAME

The Joint Venture, Believe’s First in the United States, Blends Cohen’s Next Generation Artist-First Development Strategy with Believe’s Digital Expertise…

BELIEVE LAUNCHES LABEL & ARTIST SOLUTIONS BUSINESS IN THE UNITED STATES, NAMES THOMAS MAXWELL VICE PRESIDENT US, LABEL & ARTIST SOLUTIONS

Maxwell, a music industry veteran who led IDOL’s US launch in 2016, joins Believe to lead the company’s Label &…

Believe Music Publishing Strikes Global Deal With Janet Jackson

Believe announces a long-term global publishing agreement with iconic songwriter and Rock and Roll Hall of Fame inductee© Janet Jackson.

LET’S STAY CONNECTED

Contact Us

If you are an artist, label representative, publisher, if you work in the press, or if you would like to contact Believe for any inquiries, reach out to us!

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Help shape the future of music. Learn more about our values, teams, and career opportunities on our Careers page.