Believe Greater China

The Chairs

Believe Greater China

Asen

Believe Greater China

Capper

(Whe We Work With)

Artist Roster

Since 2015, Believe has provided localised services for musicians and labels across Greater China. The team now exceeds 50 members, with offices in Beijing, Shanghai, Chengdu, Guangzhou and Taipei.

Capper

Fang Wu

ASEN

Thome

Quija

By2

DouDou

VaVa

The Chairs

Young Captain

Bridge

Tayu Lo

(Who We Work With)

Label Roster

Changhe
Cheerful Music
ChiZhao
Dragons Never Afraid
Dream Music Group
Drifting Melody
MGTV
Pourquoi Pas Music Limited

(What We Do)

Our Solutions

Artists Services

Boasting a wide range of artists covering all musical genres, Believe Artist Services provides solutions for independent artists eager to reach local audiences and achieve global success.

Label & Artist Solutions

Believe Label & Artist Solutions allow artists and labels to build and reach their audience on digital platforms through content distribution and marketing services powered by artist development experts.

(Local Governance)

Our Leadership team

Sylvain
Delange
President, APAC
Charles
Liu
Managing Director, Greater China
Rebecca
Dong
Managing Director Operations
Xiaole
Xing
Head of Artist Services
Andrew
Chen
Head of Label & Artist Solutions

(Newsroom)

Our Latest News

News & Announcements

26 Feb 2026 | 2 min

Believe Amplify Beijing: Drives Local & Global Music Growth

We are delighted to announce the remarkable success of the recent Believe Amplify event in Greater China, held on November 3rd…

Believe pursues long-term investment in Asia, names new leadership team in Greater China

Paris, July 1st, 2024 – Believe, one of the world’s leading digital music companies, has named Charles Liu as the…

5 things to know about Greater China’s Music Market with Vincent Li

In 2022, China Mainland overtook France as the 5th largest market in the world, marking the first time ever that…

Our Driving Forces

At Believe, we respect each label, artist and partner that we work with across countries and territories. We trust in long lasting relationships and value mutual trust with our clients and partners.

Connie Lu

People Director

At Believe, we respect each label, artist and partner that we work with across countries and territories. We trust in long lasting relationships and value mutual trust with our clients and partners.

Chelsea GE

Head of Digital Marketing

(Contact)

Let’s stay connected

Contact Us

If you are an artist, songwriter, label representative, publisher, if you work in the press, or if you would like to contact Believe for any inquiries, reach out to us!

Join us

Be part of the transformation of the music industry! Learn more about values and teams and discover our job opportunities on our Careers page.