Believe in SEA & AUNZ
The Asia Pacific region embodies Believe’s multi-local, on-ground approach in over 10 territories. Since 2013 we’ve been growing apace in very diverse geographic landscapes always adapting to local dynamic and a rapidly evolving music industry.
Attuned to the specificities (language, culture, genre) of each local music scene, our network of experts are able to adapt marketing and sales strategies for the different stages of development of our artists, as well as leverage our relationships with distribution platforms locally and internationally.
Latest news
Our local activities
Founded in 2005 and acquired by Believe in 2015, TuneCore is the leading independent development partner for self-releasing artists to build their careers. With technology & services across distribution, publishing, and a range of promotional services, TuneCore helps artists grow their audiences and earn royalties while keeping full ownership of their rights.
Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.
Believe Artist Services elevates and maintains the next generation of artists in the digital era. Our team of music experts develops and implements innovative, digital-first marketing campaigns, leveraging unique technology and data-driven insights to maximize the global value of our artists’ content.
BEEEF, our dedicated indie pop focus imprint supporting independent artists and fostering a vibrant music community. It connects emerging talents with resources, opportunities, and industry support.
With strong industry and media engagement, BEEEF is creating pathways for creativity, collaboration, and success in the digital age.
Embracing the promising future of the Thai Hip Hop, bYOND is focusing on driving hip hop artists to their utmost level.
We aim to amplify believe/bYOND strength in digital music technology, how our expertise and technology help accelerate Hip Hop artists’ success, and how our core values contribute to drive our artists to the top.
The launchpad into the Indonesian urban pop stratosphere! To meet the demands of today's music scene, we equip our authentic artists with bespoke strategies, an expert team, and innovative tech to navigate the digital landscape and connect with a wider market. Fostering sustainable success and a long-term impact on their musical journey.
Krumulo is Believe's groundbreaking, first-of-its-kind imprint dedicated to Java Pop artists in Indonesia. Recognizing Java Pop's potential as a hyperlocal genre born from Java's dynamic culture, we build strong foundations, amplify authentic identities, and boost our artists' careers with expert marketing and global digital reach to elevate the genre.
Our leadership team
Our driving forces
Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.
At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.
We strive in understanding each other personality & culture with an open heart embracing every aspect of each individual uniqueness. We cherish the valuable experience with each other specialty & cementing trust amongst colleagues, artists, labels ensuring we demonstrate the best quality in service.
Melvin Wong
Head of Label & Artist Solutions Indonesia, Malaysia, Singapore
Believe has encouraged me on trusting & fair partnership, empowers me to be more confident in my expert knowledge for industry impact.
Noah Ton
Head of Label & Artist Solutions, Vietnam
We nurture fairness among the team, producers/artists, and potential partners. I always give the same opportunity to all the team members. Without any discrimination, if they have the ability and expertise, I will provide equal opportunities in self-development (in terms of training, promotion, etc.) For the producers/artists, we provide equality regardless the new or establish producers/artists with fair opportunities-based uniqueness of quality content and marketing/promotion plans. I will be fair in communication information/updates from DSP/Believe to each of them.
Dahlia Wijaya
Country Director, Indonesia, Malaysia, Singapore
As a Digital Marketing Manager for the Philippines I always make sure to provide media and strategy plan on where we're allocating the budget and how are we supporting the artist for digital growth this is to provide transparency between Believe and the artists on budget allocation, creative strategy, and over-all engagement with the artists.
John David Laylo
Digital Marketing Manager PH
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