Our governance

Graduate of Sciences-Po Paris, ESCP Europe and Duke University (Durham, North Carolina, USA), 52 years old, Denis Ladegaillerie began his career in 1998 in New York, practising business law in an international firm. In 2000, he joined Vivendi in Paris as a business analyst and continued his career within the group in New York as Chief Financial and Strategy Officer for digital activities at Vivendi Universal, until 2004. On the strength of his past success in online music, in 2005 Denis Ladegaillerie founded the Company, of which he is currently the Chief Executive Officer.

Xavier Dumont is Believe’s CFSPO, having joined the Group in 2016. He started his career working in a large international audit firm in France and Ireland before holding several roles as Director of Financial Control, CFO and COO mainly in retail (Fnac Group, Oxybul) and E-commerce (Pixmania). Xavier Dumont is a graduate of HEC (1992).

Starting her career at McKinsey & Cie, Béatrice Dumurgier joined the French Ministry of Finance in 2000 at Paris Club Secretary and Agence des Participations de l’Etat. In 2004, she joined BNP Paribas where she held various positions,such as VP M&A & Strategy at Cetelem, COO of French Retail Banking division and CEO of Personal Investors, BNP Paribas’ online brokerage Business Unit. In 2019, she joined BlaBlaCar as COO, a position that she held up to 2021 when she joined BlackFin Capital Partners as Senior Advisor. 
A graduate of the Ecole Polytechnique and the Corps des Ponts & Chaussées, Béatrice holds a Master of Science from MIT. She is also an independent director of Groupe Casino and Peugeot Invest. 

Andreea Gleeson joined Believe in 2015 to head TuneCore’s marketing before being promoted to Chief Revenue Officer in 2020. She is responsible at TuneCore for overseeing the marketing, artist support, artist & partner relations, and international development teams. Under Andreea’s leadership, TuneCore’s international reach has grown from 5 countries to 14 countries on 4 continents. Prior to joining TuneCore, she spent over a decade in the retail industry, where she held several leadership positions in e-commerce and marketing and worked at the heart of the industry’s digital transformation. Andreea holds a bachelor’s degree in marketing from Pace University.

Anne Adamo has been Believe’s Chief Financial Control Officer since April 2019. Her background is in corporate finance. Her career spans more than 20 years, first in an international audit firm and then in various mid-size and CAC40 companies, in the context of international environments in transformation. Anne holds a master’s degree in management from the Sorbonne and the DECF.

Elsa Bahamonde Bourgain has been the Global Head of Artist Services at Believe since January 2021. Previously, Elsa worked for 16 years in high-growth companies in the tech ecosystem such as Criteo, Pixmania and Veepee, where she gained expertise in the fields of technology, advertising, e-commerce and the internet, both by leading sales teams at the European level and by defining the business strategy at the global level. Elsa graduated from the Sorbonne with a double master’s degree in French-Spanish European Law (2003), as well as a master’s degree in Marketing and Communication from ISCOM (2004).

Gideon Mountford joined Believe in 2012 to lead the UK’s Digital Marketing and Video team, before being promoted to Global Head Of Digital Retail in 2018. He is responsible for all licensing with our Digital Service Providers, the overall global partnership with the DSP’s and our retail market projections. Gideon is ultimately responsible for Believe’s licensing and partnership with over 150 DSPs and has been at the heart of striking innovative and forward-thinking partnerships with our retail partners. Before joining Believe, Gideon spent the previous decade working in Artist Management and Artist Services, where he provided guidance and support for several top charting artists in the UK, focussed on digital initiatives. Gideon holds a bachelor’s degree in music marketing from Buckinghamshire University.

Arnaud Defrenne is graduated from ESA Business School. He started his career by developing an Internet Search Engine in France, then led technology for key Internet players such as Liberty Surf, Leguide.com or Artefact (formally Netbooster). He was CTO at Publicis group for 10 years and worked for major top brands to help them to create their e-commerce or develop their Digital communication.

Arnaud Defrenne also contributed to corporate digital transformations such as L’Oréal group or Solocal as Chief Digital Marketing Officer.

Romain Becker has served as President, Label & Artist Solutions at Believe since 2020. After building an initial artist development experience at various start-ups at the intersection of music and technology, Romain continued his career at Google to structure YouTube’s music partnerships. In 2015, he joined Believe to accelerate the development of video monetization strategies, the structuring of Believe’s international deployments, and the growth of commercial operations.

Vincent Ducrohet is Chief Product Officer at Believe. In his role, Vincent has the responsibility to design, build, and deploy all products across all business lines for artists and labels as well as for internal teams. Vincent has 20 years of marketing, product management and business development experience with fast growing technology driven companies.

Virginie Sautter is Believe’s Chief Marketing and Communication Officer since July 2022. She worked for 10 years for major advertising companies such as Euro RSCG and BBDO, focusing on the development of brand awareness for Pepsi and L’Oréal. In 2007, Virginie joined RX France Group, where she led Midem’s marketing and communication strategy, contributed to expand the brand in Africa and Latin America and managed its digital transition. 

Graduate of Sciences-Po Paris, ESCP Europe and Duke University (Durham, North Carolina, USA), 52 years old, Denis Ladegaillerie began his career in 1998 in New York, practising business law in an international firm. In 2000, he joined Vivendi in Paris as a business analyst and continued his career within the group in New York as Chief Financial and Strategy Officer for digital activities at Vivendi Universal, until 2004. On the strength of his past success in online music, in 2005 Denis Ladegaillerie founded the Company, of which he is currently the Chief Executive Officer.

John received his M.B.A. from the Harvard Business School and graduated with a B.A. in Economics (with honors) from Harvard College. John began his career in investment banking at Morgan Stanley, where he worked in both London and New York. He then served as Vice President of Summit Partners from 2009 to 2012, where he focused on investments across software, internet, and financial technology. In 2012 he joined TCV and is currently a General Partner in London and a founding member of TCV’s European investment efforts.

Graduated of Kansas University in Lawrence, USA, as well as the Ecole Supérieure de Commerce de Clermont Ferrand, Alain Caffi, 68 years old, is also a Certified Public Accountant. He joined the private equity industry in 1986 when he joined the Natixis group, as CEO of Sofineti, then as Investment Manager of Natixis Private Equity, and finally as Managing Director of FSD Capital Developpement. In 1998, he founded Ventech, an international venture capital company that invests mainly in post-seed and series A companies, of which he is currently Managing Director. In addition to his operational activities, he was also Director of Natixis Private Equity (5 billion under management) between 1999 and 2007, when Ventech became an independent company.

54 years old, today Chief Financial Officer (CFO) and Compliance Director of RATP Developpement. Prior to that, Anne France Laclide-Drouin was CFO and member of the Executive Committee of the Consolis group, CFO of the Idemia group (formerly Oberthur Technologies) and of various companies such as Elis, GrandVision, AS Watson (Marionnaud) and Guilbert. She started her career at PricewaterhouseCoopers. She sits as an independent director on the Board of CGG (a global geosciences group working for the energy industry). She is Chair of the Audit Committee of the same company. She has also been independent director on the Board of Directors and Chair of the Audit Committee, at SFR.

Graduated of HEC Paris (1994) and with a BA (Economics) from Trinity College Dublin (1992), Orla Noonan, 51 years old, started her career in 1994 in investment banking in London at Salomon Brothers as a financial analyst, particularly in the media/telecom sector. She joined the AB Group in 1996 as Director in charge of business development, M&A and financial communication. She led IPOs in New York and Paris as well as external growth operations, including the acquisitions of the TV channels RTL9 and TMC. She was Chairman of the television channel NT1 between 2005 and 2010. Orla Noonan became Executive Vice President of the group in 1999 and a member of its Board of Directors in 2003. As CEO of AB Group between 2014 and 2018, she undertook the acquisition of a number of independent production companies, thereby strengthening the group’s position as the French leader in the production and distribution of audiovisual content. In 2018, she was nominated Chairman of the Board of Adevinta, the world’s leading online classifieds company.
Orla Noonan is also an Independent Director of SMCP (since 2017) and of Agence France Presse (AFP) since 2019, as well as a member of the Investir&+ investment committee. She has been an Independent Director of Iliad SA for 12 years (from 2009 to 2021) and of Schibsted Media Group between 2017 and 2019.

Graduated with an M.B.A from INSEAD, Cecile Frot-Coutaz, 55 years old, began her media career at Pearson. She helped transform Pearson Television to the leading international producer, later to be known as FremantleMedia. After a short stint in San Francisco creating online and interactive strategies, Cecile joined in 2002 the North American headquarters of FremantleMedia. She had a number of senior roles leading to her promotion to Chief Executive Officer, North America in 2005. She was then promoted to Global Chief Executive Officer of FremantleMedia, a role she occupied until 2018.
After that, Cecile spent close to 3 years at YouTube leading its business in Europe, the Middle East & Africa, in charge of YouTube’s business, strategy and content partnerships across the complex and ever-changing region. 
In September 2021, Cecile joined the Sky Group as Chief Executive Officer of Sky Studios, the division of the company that is charged with developing, commissioning and producing its scripted and documentary output.

55 years old, Nicolas Rose is a graduate of the University of Michigan in the United States and holds a Master of International Business from the Ecole des Ponts Business School. He began his career in 1990 in the investment banking department of J.P. Morgan, and became a financial analyst in 1996 at Hambrecht & Quist in Europe. He then joined the venture capital industry in 1999 as an Associate Director at ABN AMRO, and in 2004 at XAnge (Siparex Group), an early-stage investment fund company (through funds managed by the management company), which is a shareholder of Believe. He is currently Managing Partner of XAnge.