Promotion Kit, a new Backstage feature that allows you to create striking promotional graphics in a snap!

Promotion Kit
Published Apr 28, 2022

Artists and label managers collaborating with Believe no longer need to use a graphic designer or to produce the visuals of their digital communication at their own expense: our new marketing solution Promotion Kit, already available on Backstage, will do the job just fine!  

Built into our Backstage distribution interface, this technological innovation allows our artist and label partners to increase fan engagement and optimize their potential earnings by automatically generating ready-to-use visual assets for social media.   

When creating a new single or album release on Backstage, users will now automatically receive a Promotion Kit consisting of a Smartlink and four visual assets - 2 posts and 2 stories, which can be downloaded together or separately. Of course, it is also possible to create promotional kits for all previous releases.  

Furthermore, all generated creations can be modified thanks to an easy-to-use built-in editor that offers many customization options. After choosing a basic template out of a large collection, the editor allows you to let your imagination run wild by adding media elements (images, videos, audio clips), text, shapes and badges from streaming services where the release is available. New options and formats - such as Spotify Canvas - will be added over time to keep your digital communication on the cutting edge.

Available since the end of April on the Believe Backstage, Promotion Kit is accessible for free to all our labels and artists partners, who will now be able to save a considerable amount of time on the promotion of their new releases as well as in the highlighting of their past catalog.