Audience Development

Working in over 70 local markets worldwide, our teams deliver the best release strategies across all music digital platforms to increase editorial visibility, audience engagement, and enhance streams and revenues, constantly adapting to new opportunities and strategies for our artists and labels.

Each artist and label benefits from an individual and tailored approach to gain editorial visibility for new release and catalogue campaigns, supported by more than 50 streaming specialists, using their know-how on streaming strategies and strong relationships with local and international DSPs to maximize partnership opportunities, and advice on platforms features and best practices. 

Pioneer in creating a video expertise department, Believe has always been ahead of the market in that area. Our dedicated teams are focused on increasing audiences, discoverability and revenue.

More than 50 video channels managers and dedicated video specialists are based in all our key regions to make sure our labels and artists content is represented and marketed to the right audience. Our experts also support them on all technical or strategical video-related topics like monetization optimization of all your video content on key video platforms, or management of video rights issues (conflicts, copyrights strikes, legal issues).

For labels who don't just want to rely on organic and editorial promotion to raise awareness on their artist’s release , boost traffic on streaming platforms and YouTube and reach out fans and new audiences, purchasing ad space on digital platforms can be interesting. 

With Backstage Ads, Believe provides a unique across the industry self-served Mediabuying solution for Labels to easily promote their releases via paid marketing in a seamless and transparent way with no cash out and no hidden fees. Integrated directly into Backstage, our Mediabuying solution is easy to use and does not add any administrative workload as it is tailored for the music industry.

Technology being at the core of our DNA, Believe has developed a complete set of marketing tools designed for every artist and label to organize their digital promotion in an easy and efficient way: redirect your audience to your latest releases with Backstage Links, create your communication assets for your social networks with Backstage Promo Kit, know all the details of your audience thanks to Backstage Analytics and become a digital marketing expert with the advice from our experts in Artists Resources. Learn more about our tools on the dedicated page.